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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. Marketers are being forced to find ever more cost effective ways of engaging with users. When you break down the figures involved in SMS marketing , the results can be quite staggering. This is a guest post from James Bentham. Why it Works.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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Top 5 Cybersecurity Trends to Watch Out for in 2023

BeingOptimist

Inadequate cybersecurity measures or the absence of a security culture in employees can cost businesses a lot in case of data breach or loss. The cost may be more than just regarding sensitive personal information or business revenue. Vishing and Smishing Vishing attacks are targeted at VoIP (voice-over IP) systems.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Key features: Reduce frustration, support costs, and claims resolution time. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards. Key features: An automatic and powerful rewards point system for spending, sharing on social media, or leaving a review.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

With these tools, you only need to add keywords, and the system digs up relevant insights from various sources. Keeping up with rapidly changing trends is also tricky. To solve these problems, opt for social media automation tools with content discovery and curation features.

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