Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 147

Team Marketing ROI Training 147

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 148

Team Marketing ROI Training 148

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. Speed up and step up your social customer care.

Strategy 120

Strategy Policies Resources Loyalty 120

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Absolute PA

APRIL 11, 2014

This is to better understand public sentiment around the brand. ). As a nubile micro-business there are SO many ways you can do this that are quick and free or low cost. Here are some of my favourites… Social media as a listening tool. Host free Q&A tele or webinars. ’ and ‘where can I buy.?

Tools 94

Tools Survey Marketing How To 94

Proactive Report

JANUARY 18, 2016

The two goals every company has are increase sales and reduce costs. Social media – thoughtful content that elicits a response. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. The Internet changed that. Blog posts. Whitepapers. Brand Affinity.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

The two goals every company has are increase sales and reduce costs. Social media – thoughtful content that elicits a response. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. The Internet changed that. Blog posts. Whitepapers. Brand Affinity.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

The two goals every company has are increase sales and reduce costs. Social media – thoughtful content that elicits a response. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. The Internet changed that. Blog posts. Whitepapers. Brand Affinity.

Sentiment 40

Sentiment Analysis Education SEO 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Pixlee

JANUARY 18, 2022

It costs five times as much to acquire a new customer as it does to retain an existing one. Go beyond just resharing a picture from a customer on your brand’s Instagram and consider social media contests , on-site inspiration galleries , and video content when you’re building a UGC strategy. Social media is great for this.

Brands 52

Brands UGC How To Apparel 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 162

Questions Social Media Consultant Education 162

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 145

Trends Social Media HootSuite Embedding 145

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. If your brand already has high favorable sentiment, you are ahead of the game.

Social Media 40

Social Media Upcoming Conference Comments 40

Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. He does his best to stay informed on politics, tech, music, cultures, and social media. Image: Stuart Caie via Flickr, CC 2.0 Herwin Icasiano is a recent Stanford University graduate.

Class 178

Class Flickr WordPress Template 178

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 101

Tips Content HootSuite UGC 101

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Social media trends. Again, social media is a prime place to spot trends.

Strategy 127

Strategy Content How To Trends 127

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Cost-per-result. Cost-per-result. Sprout Social.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 147

B2B Survey ROI Metrics 147

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. You can use Keyhole to dig out all your social media mentions. Then, boom.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Yet with social media, there’s a perception that it’s easy to score freebies. It shouldn’t be that way, but that’s the way it is.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Pixlee

DECEMBER 30, 2020

My background has spanned email marketing automation, CRM management, leading customer experience, digital ad planning/account management, as well as other social and digital marketing activations. . I think if you know what your baselines are, you can tell what the sentiment is. Every brand is different.

Features 52

Features Brands Influencer Travel 52

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Razor Social

DECEMBER 21, 2016

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc.

Tools 40

Tools BuzzStream Marketing Template 40

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Cost per click, cost per 1,000 impressions.

Advertising 53

Advertising Facebook Campaign Newsletter 53