Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 97

Survey Marketing Social Media Management Badge 97

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110

Team Hubspot Marketing SMS 110

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. Hootsuite’s auto-schedule function takes care of timing for you.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Engagements.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. And to some extent, it does manage to do a fair job. Probably not!

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. And influencer marketing works for almost all industries. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. The Downside of Social Media Influencer Relationships.

Influencer 116

Influencer Social Media ROI Social Media Management 116

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Take a free trial now and unlock all the social insights you need!

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Management tool analytics. In the following we have focussed on tools that are dedicated to social media analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Why you need a social media management tool. You simply cannot execute an effective social media strategy of any kind.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

NOVEMBER 14, 2018

On Twitter, they can even take over some of your actual social media marketing. While a chatbot shouldn’t be left to take over your branding or your marketing strategy, the fact that your customer support team can get some help with all the incoming messages is a big asset. Conclusion.

Social Media 108

Social Media Sentiment Team Cost 108

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” The good news is that providing social customer care doesn’t have to mean scrambling or refreshing your Twitter feed 24/7.

Strategy 126

Strategy Policies Resources Loyalty 126

agora pulse

FEBRUARY 21, 2018

As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Two years in, marketers are finding it harder than ever to reach their audience. Kaitlin McKay – Head of Social at Rebecca Abigail. ” Kaitlin shared her sentiment. .

Instagram 112

Instagram Tips Advertising Feed 112

Oktopost

MAY 11, 2020

That’s potentially over half the market without emergency operations plans. . One of the resources in your social media management tool-belt is your social listening strategy. Without it, it would be impossible to get the exact lay of the land in terms of your social outreach and brand perception.

Social Media 75

Social Media How To Social Media Management Organization 75

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. The goal is not to be good at social media. The goal is to be good at business because of social media. Amortized server/design/admin costs = $2,000/month.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. The goal is not to be good at social media. The goal is to be good at business because of social media. Amortized server/design/admin costs = $2,000/month.

Social Media 165

Social Media Strategy Alltop ROI 165

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Social media marketing is an indispensable tool for both elite and common businesses and individuals.

HootSuite 52

HootSuite Social Media Management Social Media Price 52