Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 158

Marketing Software ROI Comparison 158

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. One excellent way to identify brand advocates is through social listening. You will then be able to tap into conversations online.

Brands 129

Brands ROI Authentication UGC 129

Razor Social

MARCH 16, 2017

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. Lead Capture Forms.

Conversation 98

Conversation Tools Template Templates 98

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? May the Force first-party data be with you. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Fans beget more fans. Brand awareness truly is the gift that keeps on giving.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

NOVEMBER 9, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Popular types of shoppable content include social posts, videos, blogs, and ads. In a survey by Instagram, nearly 50% of people said they shop on the platform weekly.

HootSuite 115

HootSuite Content How To Retail 115

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 103

Marketing Software ROI Analytics 103

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! That leaves us with Awareness.

ROI 100

ROI CPA Campaign Buy 100

Social Media Marketing

MAY 23, 2017

Here is a quick revision: Market Research Talk to your salespersons and customer service agents Regular Customer Surveys Use of Social Media Talking to Your Customers # Create Compelling Content Google loves content and so do the audience. The option to post comments and give opinion leads to meaningful conversation and discussion.

Marketing 100

Marketing Survey ROI Engineering 100

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. Target the Right Audience.

B2B 118

B2B Facebook How To Campaign 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239

Analytics Report Google Disqus 239

Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). Use Hootsuite Streams to track them across every social network. Social media customer service is extremely important. Send out surveys. Turn customer service conversations into sales with Heyday.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Establishing your presence on social and responding to comments makes you part of the conversation. And don’t forget about social listening.

Features 101

Features Social Media Curation Geotagging 101

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital.

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Your Escape From 9 to 5

JANUARY 31, 2020

2 – Leverage Social Media for Traffic. Billion monthly active users online in the top 8 social networks. 8 – Increase Your Conversion through Landing Pages. 9 – Boost Conversions through Email Opt-Ins. 15 – Measure Marketing ROI. 20 – Get Feedback using Survey Tools. There are 4.2

Strategy 85

Strategy Tips Marketing Wikipedia 85

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Here’s how to calculate it: Conversion KPIs.

Social Media 145

Social Media HootSuite Metrics CPC 145

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Understand the role each platform plays in your path to conversion. Invest in the best social media tools to save time and money.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

JULY 8, 2020

Your task in defining your social media audience is to identify and understand your niche so you can dominate it. All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. The Facebook chatbot drove more than 5,500 conversations.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? The business case for social media is one that managers have to make often. According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. What are the image dimensions for each social network ?

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. The social networks themselves are keen on influencer marketing, too. And influencers also shine when it comes to follower metrics and network effects. Take this stat from the Trust Baromter survey. The survey asked why people followed and trusted influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Hootsuite

JULY 15, 2020

Then, use social ad targeting to get your ad in front of exactly the right people. This advanced level of targeting increases conversion rates and improves social ad campaigns. Increase ROI with the buyer persona spring. Google Analytics : See which social networks appear in your referral traffic report.

Template 145

Template Templates How To Tourism 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest is now the third-largest social network in the U.S. Remember, Pinterest is as much a search engine as it is a social network.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52