Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# It’s not just distribution, it’s self publishing. Transparency is a brand currency on the social web.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational. That's what I mean when I say uni-directional social media. I'll publish part II of this series next week.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

agora pulse

OCTOBER 26, 2020

But with dozens of available options, how do you know which is the best social media tool? Not one social media app works best for every organization. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Publishing. Social CRM. Publishing. Engagement.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

agora pulse

APRIL 7, 2020

But with dozens of available options, how do you know which is the best social media tool? Every business and agency is different, and not one social media app works best for every organization. If your team needs a full-featured social media management tool, Agorapulse delivers. You can also take advantage of Bit.ly e-clincher.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Visually SM

JULY 27, 2020

The tool works by enabling you to build a library of social media updates organized into a publishing queue. This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

Hitwise 117

Hitwise Content Blogger Consultant 117

agora pulse

OCTOBER 28, 2020

Customer relationship management (CRM) tool that organizes all comments and messages from a single user in one screen—so you can build on past conversations. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. You’ll want to know the ROI of your social media marketing efforts.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. Doing that will help empower publishers to use video more effectively. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 115

Social Media Strategy Travel Team 115

Hootsuite

SEPTEMBER 16, 2022

With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Benefits of social media scheduling tools. Create social content in advance and plan a cohesive posting schedule for multiple accounts. Publish content automatically at a pre-defined time. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. kathysacks oh yes.

Upcoming 124

Upcoming Project News Social Media 124

Keyhole.co

JULY 9, 2023

Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. Sometimes the publishing fails for unknown reasons. This helps you stay on top of brand conversations, industry trends, and competitor analysis.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

APRIL 15, 2010

" via @jaybaer [link] [link] Ross Simmonds RT @SadieMHarris: Why Content Marketing Matters To Me And Should To You [link] [link] AJ Huisman Why Content Marketing Matters To Me And Should To You: [link] (via @jaybaer ) [link] AJ Huisman Why Content Marketing Matters To Me And Should To You: [link] (via @jaybaer ) [link] Ben Blackler Great blog (..)

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. Its great to see this conversation so relevant active! What do you think? Thanks, Jay!

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Cheers, Jay Baer Convince & Convert, Social Media Strategy (in the actual book, my signature looks like I had my kids do it.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. What content lessons do you take away from these results?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

DECEMBER 31, 2015

(highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 1, 2010

Do You Have the Guts to Expect Social Media Failure [.] link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. I’m calling my publisher! Social media is being held to some sort of higher standard. I’d love to see an ebook on “social media conversations and realities&#.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 30, 2015

(highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Unfortunately, the publishing world moves slowly, so it won't be out until February. I did read Valeria's roundup.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. If nothing else, you’re part of the conversation. Which do you believe?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

Isn’t that what social is all about? link] Wendy Keneipp I like social media because of articles like this, Jay. It’s like sitting down and having a real conversation with someone – a person – and not a corporation with all of the corporate speak and protocol that must be followed. Building relationships.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 27, 2010

Seriously, wouldn't it be great if they published his flight schedule? Seriously, wouldn't it be great if they published his flight schedule? link] jaybaer Gotta love when they don't even help the Platinum fliers to their feet. Just for the record, if you ever feint in the same room as me, I've got you covered.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 21, 2010

We need to start getting specific about social media services and capabilities, and talk about the components of social media, not “social media&# as a whole. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I didn't try to do too much.

Social Media 126

Social Media Strategy Conference Eventful 126