agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. How does one topic perform on social compared to another?

Strategy 122

Strategy Brands UGC Marketing 122

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers. ROI has a formula.

Influencer 321

Influencer ROI Metrics Klout 321

Keyhole.co

SEPTEMBER 12, 2023

Scheduling and Publishing Tools Have trouble scheduling your posts in advance? Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. You can easily publish content in real-time or schedule them for later. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. The results, first published on SparkToro, are pretty surprising. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. What is owned and earned data? How to measure owned data. Assess performance by network.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. With some plans, you’ll also have to pay extra to publish on your social media networks. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Standardize publishing flows This is where the power of a scheduling tool comes in.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. CFOs are most interested in revenue and cash flow.

ROI 95

ROI Cost B2B Organization 95

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . These individuals will offer the best potential results from publishing their reviews of your products. For SaaS businesses, the expected return is closer to $1 billion.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. With Social CRM, businesses get more detailed insights into customer sentiments and behavior.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. B randwatch allows you to receive email alerts about critical Instagram conversations.

Metrics 52

Metrics Analytics Instagram Tools 52

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. There’s a direct link between reputation management and conversions. the content creator’s) permission and give credit after you publish the update. Keep an eye on trends and ROI for your site reviews.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. Tracking paid efforts typically comes down to measuring ROI. Conversion rate. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. This provides additional context on these conversations and is especially useful if you use chatbots.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

FEBRUARY 6, 2023

Establishing your presence on social and responding to comments makes you part of the conversation. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

JULY 30, 2019

How to Mine Your Social Media Data for a Better ROI. For example, your business goal may be to increase conversions. Therefore, your social media goal becomes increasing conversions from those that visit your site via posts that are part of your strategy. We’ve used conversions as one example. Related Articles.

Metrics 108

Metrics Social Media Analytics Report 108

Hootsuite

JANUARY 24, 2022

This helps you refine your marketing message element by element so you can increase your ROI. If your goal is to create sales, you’ll likely want to track conversions. Brand sentiment. sentiment analysis). It tracks conversions and how people behave once they click through to your website. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. This tool is an excellent addition to your social media marketing toolset if you’re using a free publishing service that doesn’t offer much in terms of analytics.

Analytics 104

Analytics Twitter Tools Strategy 104

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

JUNE 26, 2023

From engagement to conversions, share of voice to sentiment, these insights prove that your hard work is paying off – in your eyes, and in the eyes of your audience. Employee engagement, like any aspect of your social media strategy, produces plenty of measurable insights that enable you to see the return on your efforts.

Social Media 62

Social Media How To Reputation Analytics 62

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Additionally, Pixlee gives you the ability to collect, schedule, and publish influencer content like Instagram stories and posts directly within the platform. .

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Additionally, Pixlee gives you the ability to collect, schedule, and publish influencer content like Instagram stories and posts directly within the platform. .

Tips 52

Tips Influencer Campaign Metrics 52

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. You should publish both organic posts and paid advertising. Paid advertising, on the other hand, works to create campaign conversions. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go.

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. Conversions, Too.

CPA 113

CPA CPM Facebook Cost 113

Oktopost

JULY 24, 2023

It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about?

ROI 62

ROI Analytics Social Media Curation 62