Oktopost

JULY 18, 2022

A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand, reading, or getting a quick workout in. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Love Going Behind the Post?

Social Media Management 69

Social Media Management Social Media How To B2B 69

Keyhole.co

SEPTEMBER 12, 2023

For handling these multidimensional elements, manual processes aren’t feasible. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

MAY 3, 2022

But the truth is, AI-powered content writing is a way to improve the writing process and make it more efficient, not replace human writers outright. Here’s how the process works in a nutshell. It uses Natural Language Processing (NLP) and Natural Language Generation (NLG) to create the text. Train your AI.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Pam Hughes

NOVEMBER 1, 2021

Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? Concentrate on engagement.

Conversation 107

Conversation Social Media Social Media Management Team 107

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Get started on saving time and energy on your own social media management!

Conversation 127

Conversation Tips Facebook Advertising 127

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

APRIL 17, 2024

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses.

Hubspot 101

Hubspot Template Templates API 101

Social Media Strategies Summit

MARCH 6, 2024

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. Now, it’s time to gather even more data through social listening. Sign up for one of our upcoming social media conferences.

Social Media 215

Social Media How To Survey Analytics 215

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? When you’re already spread thin, every minute counts.

Template 65

Template Templates Social Media RFP 65

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

MARCH 7, 2022

Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. Episode Summary. Meet Meryoli Arias.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Jennifer Gutman is Oktopost’s Director of Social Strategy. Meet Jennifer Gutman.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Engagement 125

Engagement Social Media Management Apple Hosting 125

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

Team 139

Team Social Media Social Media Management How To 139

Social Media Strategies Summit

AUGUST 15, 2023

Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights. Jenny is the director of social media strategy at MIT and was previously the web editor and social media manager at Harvard Kennedy School of Government. Image source 4.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What should you look for in a good social media collaboration tool? However, using an external communication tool can create bottlenecks in your process.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

MAY 11, 2020

Whether through interactions, processes or approaches, like social media , leaders recognized that digital transformation was necessary to incorporate in order to keep up with the times. Luckily, many B2B brands had already began enabling their sales and marketing teams to become more digital in their processes.

B2B 170

B2B Social Media Management Eventful Sports 170

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

DECEMBER 13, 2022

I know there are a lot social media managers who are still waiting to be invited “into the room” where decisions are made, and rightfully so. Social media managers are on the front lines of public facing communications and often see audience feedback, criticism and breaking events before anyone else.

Social Media 103

Social Media Social Media Management Storify Resources 103

Oktopost

APRIL 4, 2022

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Love Going Behind the Post?

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

APRIL 25, 2022

Outside of EY, Dylan runs his own social media marketing business, Due Dyligence , works as a consultant for Canadian mental health start-up, First Session and runs the bookstagram account, @_dyliterate. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Data 118

Data Strategy How To Social Media Management 118

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Now, put yourself in your customers’ place regarding social media messaging.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. Trust your social media manager.

Campaign 141

Campaign Social Media Social Media Management Team 141

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

MAY 9, 2022

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Love Going Behind the Post?

Strategy 94

Strategy How To Social Media Management Apple 94

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132