Remove Conversation Remove Paid Search Remove Research
article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Think of it as finding buyers you never knew existed and starting a conversation with them. Boost Landing Page Conversions. Paid Search. Passive Intent.

B2B 90
article thumbnail

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. In fact, mature organizations tell us they still prefer to engage in social conversations than to run social ads.

article thumbnail

Social Media ROI’s Missing Ingredient

Convince & Convert

Well, how much are you paying for them in paid search? And if you want to get really serious (and we can help you if you want to do this), you should be mapping those clicks to lead generation and sales, based on direct conversion (or more likely for social, indirect conversions). Pinterest), or you can use your $88.33

article thumbnail

Twitter is top social media channel among Fortune 500

Firebelly

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.

article thumbnail

Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Owned, earned and paid media are three terms you might come across a lot these days. Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches.