Social Media Strategery

article thumbnail

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

article thumbnail

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” ” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. S ure, a Tweet is only 140 characters.

Brands 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. "Markets do not want to talk to flacks and hucksters.

article thumbnail

“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 His first response (that I wasn’t able to get on tape) was “why isn’t the IRS on Twitter helping me do my taxes? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 85
article thumbnail

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I'm substantially less active on Twitter than I used to be. You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Start a Twitter account! When did I become the guy who gets tired of social media? There are Google+ master classes.

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. Monitoring, filtering, and analyzing conversations.

article thumbnail

You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. We’ve already stopped using Twitter to actually talk with people. Where does it stop? Will it stop? Can we stop? .

Sysomos 134