Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions. Don’t.

Conversation 166

Conversation Badge Sample Samples 166

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Writtent Blog

MAY 13, 2024

Decide whether you want to use a formal, professional tone or a more casual, conversational tone. Imagine a client hires you to write an email marketing sequence for their product. Prompt number six can help you handle difficult conversations. Just give ChatGPT a sample of your usual writing, like an email or a blog post.

Marketing 40

Marketing Statistics Research Energy 40

Ignite Social Media

JANUARY 10, 2018

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December 30 th , and reached a peak on January 1 st. What did people want to do?

Conversation 90

Conversation Trends Sample Samples 90

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. Learn more ]. CONTENTCHAT.

Social Media 100

Social Media Sample Samples Twitter 100

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Jon Loomer

JANUARY 18, 2018

Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. This test will allow you to uncover which of two similar campaigns resulted in more conversions at a lower cost. The difference: This test utilizes Facebook’s Conversion Lift measurement.

Research 167

Research Tools Comparison Facebook 167

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 139

Examples Campaign Tips UGC 139

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 105

Template Templates Social Media RFP 105

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Sample code: utm_source=facebook. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Jon Loomer

FEBRUARY 25, 2018

Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.” Facebook metric among marketers, as an example for explaining estimated calculations. To do this quickly, we sample the data and will therefore label it as estimated.

Metrics 162

Metrics Facebook Sample Samples 162

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. ” So I do get it. Introducing Digital Reach.

Sample 252

Sample Samples Metrics Consultant 252

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. It’s Never the Marketer’s Fault.

Feed 166

Feed Feedly News Facebook 166

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Kikolani

NOVEMBER 3, 2011

50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Related Posts.

Analytics 105

Analytics Conversation Social Media Google 105

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need.

B2B 206

B2B Social Media Marketing Sample 206

Jon Loomer

DECEMBER 2, 2019

If you are split testing a conversion campaign, how much do you need to spend to yield an adequate sample size? Facebook is less likely to find a winner if you aren’t generating an adequate sample size. Always consider volume required to find a winner.

Facebook 183

Facebook Sample Samples Campaign 183

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Where are you dominating the conversation?

Social Media 102

Social Media Sentiment Marketing Analysis 102

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Social Media Marketing

JULY 5, 2019

Today, the competition is stiff and businesses are facing more resistance than ever from other competitors in the market. Therefore, you must promote your design services beyond the typical markets. Boost Brand Awareness You will need to highlight your design business through Instagram marketing. You need leads and conversions.

Instagram 86

Instagram Sample Samples Discount 86

Sprout Social

OCTOBER 19, 2023

Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. These conversations can reveal timely and trendy terms used by your audience. It also fosters a culture that encourages more conversations about you.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Wait: Give your hashtag some time so you don’t make conclusions on a small time sample. Which Hashtag Metrics Should I Track? Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Oktopost

OCTOBER 23, 2021

Qualified leads have done independent market and product research , completed your company’s nurturing sequence, and are ready to buy. . SDRs build a comprehensive awareness of the industry and sales process to initiate engaging conversations, armed with well-researched information about potential prospects. Final Interview .

B2B 117

B2B How To Skills Sample 117

Ignite Social Media

FEBRUARY 27, 2020

Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. To ensure you’re compliant with CCPA, read our blog post that breaks down the key details.

Trends 117

Trends Social Media Sample Samples 117

Sprout Social

OCTOBER 10, 2016

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. Most of the time, you don’t have a conversion problem, but rather you have an offer problem. Start With Clarity.

Conversation 40

Conversation Sample Samples Metrics 40

Kikolani

JANUARY 26, 2016

While call-to-actions are great marketing tools , you simply cannot put in a “Sign Up” or “Click Here” button in your website here or there then expect to generate leads and clicks. My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions.

Conversation 60

Conversation Content How To Buy 60

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . A daily budget would allow your ad campaign to steadily penetrate your target market. blockquote.tiktok-embed { all: unset !important;

Advertising 141

Advertising Marketing Campaign Hashtag 141