Jon Loomer

JANUARY 31, 2024

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Jon Loomer

OCTOBER 2, 2023

In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order. Attribution is how Meta gives credit to an ad for a conversion.

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Conversation Data Advertising Report 175

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. I use Google Tag Manager. I may have found it in Zaraz.

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Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. How can you leverage this information?

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. Within the Google Tag Manager workspace for your domain, go to Tags. Install the Base Pixel Code.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. What is word of mouth marketing, anyway?

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. It’s not.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

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Socialmedia.biz

MAY 4, 2021

Relentless searching on ecommerce sites and Google confused her even more. Andrea had been struggling to find an eyeliner and mascara set for a long time. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 367

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Meanwhile, it was driving more conversions than we knew. Organic Posts and Conversions. Make sure you read that post.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

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Brands How To Sentiment Metrics 109

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Conversation Facebook URL Eventful 147

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

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Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. How have you — or how would you use them?

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Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. Marketers call this the buyer's journey.

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Conversation Template Templates Marketing 78

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 104

The Realtime Report

AUGUST 10, 2020

How to Measure Your. Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are?

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How To Marketing Aggregator Affiliate marketing 103

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

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Eventful Conversation Facebook URL 122

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Lead’s Social Journey.

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Conversation Social Media ROI B2B 99

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.

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Conversation Exercises Small Business Consultant 205

Sprout Social

JANUARY 26, 2023

How did you find it? Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts.

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Discount Marketing How To B2B 126

Convince & Convert

OCTOBER 9, 2014

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing'

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Analytics How To Marketing Data 166

Jon Loomer

MARCH 14, 2022

If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

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How To Facebook URL Cost 198

The Realtime Report

AUGUST 28, 2020

How To Increase Your Affiliate Earnings. Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. For many, affiliate marketing is an easy income but for others, getting those earnings up there can be tricky. So, how do you outrank them and get that valuable revenue?

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Affiliate marketing Comparison How To Newsletter 218

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

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Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate.

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Conversation Marketing Campaign Analytics 111

Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” Her team also uses Google Drive for collaboration and Canva for design. But our team loves it so much.

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Team How To Social Media Management Trends 187

Jon Loomer

OCTOBER 14, 2021

In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. I could use Google Analytics (or another analytics tool) to see some details about this particular visit. Campaign Data in Google Analytics. Things to Consider.

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URL Facebook How To Analytics 210

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

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Data B2B How To Metrics 124

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How many happen within a 1-day view?

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How To Facebook Advertising Eventful 210

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. I’ll do my best to highlight what is known while also being clear when I’m just not sure — and maybe no one’s sure — about how this will roll out or impact Meta advertisers.

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Advertising API Apple Privacy 168