Social Media Strategies Summit

MARCH 6, 2024

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

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Social Media How To Survey Analytics 215

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. I use Google Tag Manager. I may have found it in Zaraz.

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API Conversation Facebook Eventful 159

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. Within the Google Tag Manager workspace for your domain, go to Tags. Install the Base Pixel Code.

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Eventful Google API Facebook 211

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 196

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. It’s not.

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Eventful Conversation Report API 145

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. How can you leverage this information? You spend $100.

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Conversation Cost Metrics Campaign 178

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Conversation Facebook URL Eventful 190

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

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Eventful Conversation Facebook URL 209

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 84

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Meanwhile, it was driving more conversions than we knew. Organic Posts and Conversions. Make sure you read that post.

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Organization Conversation Facebook Metrics 210

BeingOptimist

JUNE 2, 2022

Because Android users primarily utilize Google Drive, most iPhone users find it challenging to restore WhatsApp backups to their iPhones. It would be quite frustrating to find out that there’s no built-in way to restore WhatsApp backup from Google Drive to iPhone. 2 Ways To Restore WhatsApp Backup from Google Drive To iPhone.

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iPhone Google How To Data 98

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Conversation Facebook URL Eventful 146

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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Conversation UGC How To Analytics 98

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 107

Brands How To Sentiment Metrics 107

Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. How have you — or how would you use them?

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Never underestimate the power of positive word of mouth.

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Conversation Review Marketing How To 135

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. They should be challenging yet within reach.

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Social Media Tips HootSuite Marketing 267

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

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Conversation How To Retail Issues 132

Socialmedia.biz

MAY 4, 2021

Relentless searching on ecommerce sites and Google confused her even more. Andrea had been struggling to find an eyeliner and mascara set for a long time. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection.

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Conversation Influencer Strategy How To 150

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

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Eventful Conversation Facebook URL 119

Jon Loomer

MARCH 14, 2022

If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

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How To Facebook URL Cost 199

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.

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Conversation Exercises Small Business Consultant 205

Oktopost

APRIL 10, 2019

If a prospect first hears about a company through a Tweet, and then Googles the company and fills out one of their web forms, that form is considered the lead source. With social lead capture your social media tool can track conversions from the prospects initial ‘click’.

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Conversation Social Media ROI B2B 100

Razor Social

DECEMBER 1, 2020

You ran Google Page Speed Insights test and you got a low score but the stats displayed are a bit confusing? It will help you understand how to use the PageSpeed test and how to interpret the results. Google wants to provide the best possible user experience to users. What is Google PageSpeed Insights?

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Google How To Guidelines Real Estate 107

Jon Loomer

OCTOBER 14, 2021

In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. I could use Google Analytics (or another analytics tool) to see some details about this particular visit. Campaign Data in Google Analytics. Things to Consider.

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URL Facebook How To Analytics 210

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How many happen within a 1-day view?

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How To Facebook Advertising Eventful 210

The Realtime Report

APRIL 12, 2023

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

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SEO Engineering Conversation Research 91

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. I’ll do my best to highlight what is known while also being clear when I’m just not sure — and maybe no one’s sure — about how this will roll out or impact Meta advertisers.

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Advertising API Apple Privacy 167

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

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Review Brands How To Analysis 126

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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Conversation Instagram How To Adwords 129

BeingOptimist

SEPTEMBER 14, 2023

WhatsApp stands as one of the most ubiquitous messaging applications worldwide, offering a versatile platform for private conversations, multimedia sharing, status updates, audio and video calling, and more. This process can be quite complex and has led many users to resort to Google Drive for restoring WhatsApp backups.

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iPhone Google How To Data 40

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

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Team Conversation Social Media Instant Messaging 140

Buffer Social

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. “Always make sure you add a title.

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Google Insurance How To Types 82

The Realtime Report

AUGUST 28, 2020

How To Increase Your Affiliate Earnings. If you are hoping to increase your affiliate earnings from your website, you need to make sure that you are considering SEO and how your website is currently ranking on search engines. So, how do you outrank them and get that valuable revenue? Use Visuals.

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Affiliate marketing Comparison How To Newsletter 218

Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” Her team also uses Google Drive for collaboration and Canva for design. Emily at the TSA uses a simple Google Calendar to plan for key dates.

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Team How To Social Media Management Trends 188

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Source: Heyday.

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Conversation Brands FAQ Survey 98

The Realtime Report

FEBRUARY 27, 2020

How to Calculate Your SEO Business Case. Answer : To make your site easily accessible for Google to crawl and access. Question : why do you want Google to crawl and access your site easily? Answer : to improve website pages ranking by Google search engine. Strengthen Your Case By Quoting Google. Conclusion.

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SEO Proposal How To Engineering 213