Jon Loomer

MARCH 23, 2017

Facebook ad targeting is one of the primary reasons why ads fail or succeed. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

Facebook 156

Facebook Training Video URL 156

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Campaign 40

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Enable a custom URL or “ username ” for your page.

Facebook 60

Facebook Template Templates URL 60

agora pulse

OCTOBER 19, 2017

Conversions. If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Great content sparks conversation.

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Convince & Convert

MAY 2, 2016

The good news is that it’s possible to break free of these social media vanity metrics and come out on the other side, by focusing on the single most important marketing metric: conversions. This article uncovers why and how to measure your conversions. Focus on Conversions. Image via Facebook. The End of Vanity Metrics.

Metrics 60

Metrics Social Media Marketing URL 60

agora pulse

JUNE 11, 2019

From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels. Dig into the native insights on Facebook and other platforms to learn more about your followers’ likes and interests. Do your videos drive passive views or active conversions? Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. It has been said that Facebook was on its deathbed. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

MARCH 8, 2022

Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Rich Product Pins are created from URLs and display all the same information as the website’s product page, as long as the site has the Rich Pin code installed. Access advanced conversion tracking analytics.

Features 114

Features Price Buy Campaign 114

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

Convince & Convert

MARCH 19, 2018

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 150

CPM CPA ROI Campaign 150

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. understand what visuals are going to drive action?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 111

Facebook Case Study Microsoft URL 111

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Paid advertising, on the other hand, works to create campaign conversions. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience.

Social Media 52

Social Media UGC ROI Newsletter 52

Hootsuite

OCTOBER 28, 2019

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Conversion metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

JANUARY 26, 2023

Likelihood of conversion Referral marketing often leads to higher conversion rates than more traditional forms of advertising. That means adding social media sharing buttons, such as a “Share to Facebook” button, on your website, blog posts and email marketing campaigns. How will you measure success and track ROI?

Discount 127

Discount Marketing How To B2B 127

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Pixlee

MAY 28, 2020

Influencer Marketing is Becoming more Cost-Efficient than Facebook ads. With Facebook ad costs increasing 90% year-over-year , this is a cause for concern for many marketers. Shopify recently partnered with Facebook so its users could create branded Facebook shops. Social media and online storefronts go hand-in-hand.

UGC 66

UGC Influencer YouTube SEO 66

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MARCH 11, 2020

Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI. Looking at comments and replies, you can figure out which messages actually compel your customers to strike up a conversation. So, where do you start? What makes a post “successful,” though?

Social Media 125

Social Media How To Metrics Analytics 125

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145

URL Google HootSuite Template 145

Josh S Peters

OCTOBER 14, 2009

Look at the url on this one: videos.dskjkiuw.com does that really look like a trustworthy URL with the garbled mess in the center? If it isn’t a shortened URL and contains a string of letters like that, chances are it’s no good. The links usually hold some clues as well.

Twitter 100

Twitter URL Lijit eBook 100

Sprout Social

MAY 28, 2020

Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics.

Campaign 87

Campaign Report Social Media How To 87

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. SocialRank.

Analytics 111

Analytics Social Media Tools Klout 111