Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Jon Loomer

MARCH 23, 2017

Facebook ad targeting is one of the primary reasons why ads fail or succeed. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

Facebook 156

Facebook Training Video URL 156

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79

Sites Features Embedding Facebook 79

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! URL: Include keywords in the URL you pick for your social media page.

SEO 313

SEO Social Media URL Engineering 313

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. Step 1: Create Facebook Objectives and Goals. Step 1: Create Facebook Objectives and Goals. The first step in creating your Facebook strategy is knowing and documenting your objectives and goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Enable a custom URL or “ username ” for your page.

Facebook 60

Facebook Template Templates URL 60

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important. Set up UTM tagging.

Social Media 97

Social Media Marketing Newsletter URL 97

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. To ensure you are getting the best ROI (return on investment) from your social media , you have to ask the tough question: How many of these engaged and happy fans are actually buying from your company?

Social Media 133

Social Media CPI URL Social Media Management 133

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. It has been said that Facebook was on its deathbed. Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Case Study Microsoft URL 110

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. Social media KPIs are the metrics that likely factor into your social media ROI. Impressions. Hashtag usage.

Data 101

Data Social Media How To ROI 101

Convince & Convert

MAY 2, 2016

Your funnel might look something like this: Post link on Facebook to a webinar teaching 101 level techniques to designers > Visit landing page > Sign up for webinar > Follow up with sales link > Sign up for a trial as a new customer. Image via Facebook. Google’s URL Builder.

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

NOVEMBER 11, 2021

If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Sprout integrations: Shopify, Facebook Shops. Sprout integrations: Google My Business, Facebook Reviews, TripAdvisor, Glassdoor, Yelp (coming soon).

Social Media Management 120

Social Media Management Social Media Platform Review 120

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. referral link.

Case Study 163

Case Study Analytics Google Study 163

Convince & Convert

MARCH 19, 2018

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

agora pulse

JUNE 11, 2019

From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels. Dig into the native insights on Facebook and other platforms to learn more about your followers’ likes and interests. Consider going beyond the following metrics and digging deeper. Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. You can also add URLs to your website in your Instagram bio and to Stories.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. It’s important not to confuse dark social with Facebook’s dark posts. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Hootsuite

MARCH 8, 2022

Rich Product Pins are created from URLs and display all the same information as the website’s product page, as long as the site has the Rich Pin code installed. Plus, as Facebook continues to develop the metaverse , interest in AR and virtual reality (VR) tools will increase even more. From Rich Pins. These cannot be turned into ads.

Features 114

Features Price Buy Campaign 114

Direct Marketing Observations

MARCH 16, 2010

12) You never figured out what that Facebook vanity URL thing was. 16) Social Media ROI isn’t important. 16) Social Media ROI isn’t important. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145

URL Google HootSuite Template 145

Keyhole.co

DECEMBER 30, 2022

Try monitoring keywords, URLs, topics, social media handles and more. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI. Keyhole is a great Topsy alternative — for several different reasons. This tool shows you all the numbers you need to see to make critical marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience. Using Twitter Cards.

Social Media 52

Social Media UGC ROI Newsletter 52

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. You should also create custom URLs for all your campaigns with UTM parameters. Connect with Grin on Facebook or Twitter. And 23% say that lead generation is the topmost benefit of email marketing. You can even use a plugin to simplify the whole process.

B2B 217

B2B Brands LinkedIn Influencer 217

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Wouldn't you like to be in her kitchen?

Metrics 100

Metrics URL Campaign Influencer 100