Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity. Several had never been on a brand trip before.

Influencer 101

Influencer Brands Collaboration Authentication 101

Oktopost

NOVEMBER 16, 2023

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 99

YouTube Engagement Metrics Analytics 99

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Social Media was at one point this living, breathing, conversational thing.

B2B 100

B2B Conversation Social Media Strategy 100

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff. Know how to respond accordingly.”

Examples 249

Examples Social Media Social Networking Community building 249

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Social Media 126

Social Media Template Templates Skills 126

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. It can result in 63% lower cost-per-click and up to 96% more engagement, leading to more conversions. Does Pinterest still have interest?

Strategy 195

Strategy Marketing Automotive Campaign 195

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. — Fluent ??

Content 143

Content Metrics UGC Conversation 143

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 141

Analysis Strategy Sentiment Comparison 141

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Socialized

FEBRUARY 10, 2021

Before you link to your audiences in social networks, you need to consider and identify them. You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Final Words.

Questions 130

Questions Social Media Social Networking Metrics 130

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Direct Marketing Observations

NOVEMBER 20, 2013

Pay attention to what Joachimsthaler says about social metrics. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). At best, the effort creates some awareness to consideration conversion.

Loyalty 226

Loyalty B2B Metrics Curation 226

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Define clear goals to measure against your social networks.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 4, 2021

While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Key metrics here include impressions, engagements and click-throughs.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. For example, let’s say your brand is selling creatine supplements.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Conversation Insights and Audience Insights. Let’s start by looking at Conversation Insights.

Twitter 138

Twitter How To Analytics Statistics 138

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. But curating content for social media is a bit more straightforward. Micro Conversions can be: ??

Curation 141

Curation Data Content UGC 141

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

OCTOBER 24, 2022

3 Examples of strong employee spotlight posts. The most basic example would be a simple text post, possibly with a picture of the employee or another relevant visual. For example, interviews and other videos can be a great way to get beyond the surface of a conventional text post. Think about your format. Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Using hashtags on different social networks. Hashtagging examples to spark your next big idea. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. Engagement: number of people participating in the conversation.

Social Media 145

Social Media How To Metrics URL 145

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

APRIL 20, 2020

In fact, more than 25% of all conversations on the app are about them. But the strength of the Nextdoor social network relies on the power of proximity. As a result, one in every four conversations are real estate or home related. Think spot is similar to the bio or about me section on other social networks.

How To 145

How To Metrics Reputation HootSuite 145

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Social Media 123

Social Media How To Metrics Analytics 123

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I Test: The various methods listed above to determine which ones actually have a positive impact on conversion rates. Blog subscription.

Brands 279

Brands Facebook Guidelines Conversation 279

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Brand survey functionality across social networks. What is a brand survey?

Survey 91

Survey Brands Sentiment Template 91

Razor Social

JANUARY 10, 2018

If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. Email conversion rate. But how do you actually measure the conversion rate for your optins? These type of opt-ins usually have a high conversion rate (10% or more).

Content 104

Content How To Marketing Metrics 104

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 103

Sentiment Analysis Patterns Price 103