Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions.

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Curation Data Content UGC 138

Convince & Convert

JULY 17, 2017

Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent that said they only have conversion goals.

Marketing 159

Marketing Software ROI Comparison 159

Hootsuite

AUGUST 17, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. To select the comments settings for all the new YouTube videos you publish: 1. And it shows you’re paying attention to conversations happening outside your own brand.

Comments 144

Comments YouTube HootSuite How To 144

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Is a 2% engagement rate high or low?

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? 1 Social Media Tool Create. That’s the whole point.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

JUNE 3, 2021

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 154

Analytics Brands CPA Marketing 154

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

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Team Marketing B2B Eventful 160

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. Know when to publish. Inbox updates. Now Hootsuite can tell you.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

The Realtime Report

FEBRUARY 25, 2014

growth in mobile conversion rate (orders compared to clicks) outpaced the desktop conversion rate by more than two to one. For more information, click here to download the full report from Yesmail Interactive. Based on an analysis of 6.4 email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%).

Mobile 173

Mobile Statistics Study Campaign 173

Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. 3 reasons to include social teams in multichannel campaign planning.

Campaign 138

Campaign Social Media Social Media Management Team 138

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Tom: Excellent, I love that.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

FEBRUARY 1, 2022

In a matter of weeks, this question has become the conversation starter for hundreds of thousands. No app downloads or logins are required. Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming.

Meme 93

Meme Communities Conversation Social Media 93

Hootsuite

JANUARY 2, 2024

Here’s what really works to build your network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. When you’re purely looking at growing your network and opportunities instead of making a new BFF, which type of comment was more effective? I found out.

Comments 107

Comments LinkedIn HootSuite Analytics 107

Convince & Convert

JULY 17, 2017

Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent that said they only have conversion goals.

Marketing 105

Marketing Software ROI Analytics 105

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Maybe that’s so.

Social Media 151

Social Media URL Conversation Report 151

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform. Let’s get to it!

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

APRIL 11, 2022

With so many talented creators publishing content, you’ll want all of the advantages you can get. At this point, they’re as good as published pieces. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Join the conversation. Download link in bio. ?

Tools 111

Tools HootSuite Marketing Analytics 111

Pam Moore

DECEMBER 10, 2019

How do you measure results of the content you publish online? The days of throwing social content spaghetti at the wall and hoping it sticks are over and done. It is critical every status update you post, every blog post you write, visual you create and video you publish is providing value to your audience.

Template 78

Template Templates Content Training 78

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to Subscribe to Social Zoom Factor Podcast .

Campaign 60

Campaign Social Media Content How To 60

Webbiquity SMM

MAY 23, 2011

How are B2B companies evaluating the results of social media marketing efforts? Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. Expanded social media following (e.g., White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Campaign source.

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Sample Code Social Media HootSuite URL 145

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Intent Matters!

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Intent Matters!

Template 60

Template Templates Content Social Media 60

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Customer care.

Content 141

Content Metrics UGC Conversation 141

Sprout Social

JANUARY 2, 2019

This guide covers everything you need from A to Z, serving as your go-to resource for your social strategy in 2019. Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Download Here. 2019 goal setting and metrics to match. Awareness metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

FEBRUARY 16, 2021

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. Hootsuite hacks for scheduling and publishing . Source free photos & crop them to social network dimensions.

HootSuite 140

HootSuite Features URL Template 140

Pam Moore

JULY 22, 2020

If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. They are first in everything you create, publish and execute. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Strategy 78

Strategy Template Templates Marketing 78

Hootsuite

MAY 20, 2020

Something as simple as clicking on the wrong link or downloading the wrong file could wreak havoc. By completing them, employees can accidentally create social media security issues. It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. Access and publishing privileges.

Social Media 144

Social Media Tools Tips Policies 144

Convince & Convert

JULY 5, 2013

This week: From ExactTarget , 20 winning email designs for download. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . Tweetable Moments.

Social Media 142

Social Media Brands How To Case Study 142

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Your audience is first in everything you create, publish and execution. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Template 78

Template Templates How To Training 78

Diva Marketing Blog

DECEMBER 7, 2009

a book about the new conversations that were changing the fabric of marketing. In 2007, they asked bloggers and people active in the new media space (social networks were on the distant horizon back in 2007!). and hence was born the Age of Conversation. Age of Conversation 3 is subtitled - It’s time to get busy!

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Conversation Virtual World Social Enterprise Publishing 60

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. IBM Social Computing Guidelines: Executive Summary. Find out who else is blogging or publishing on the topic, and cite them.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media. An additional 17% plan to monitor for industry conversation by year’s end.

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Survey Report Social Media ROI 225

ProBlogger

NOVEMBER 28, 2012

Have you published your blog on Kindle? We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Kindle publishing for blogs has already opened the doors to myriad opportunities for many businesses that have a blog. How on earth can kindle publishing help your SEO? It does not.

Publishing 50

Publishing How To Wireless Retail 50

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Video content.

Feed 167

Feed Feedly Metrics News 167

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

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Domain Name Marketing Embedding RSS 128