Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

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Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

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Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Webinar presentation. An impressive example of how to use YouTube to support omnichannel marketing efforts. Webinar presentation.

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Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. As networks work those kinks out, marketers have to adapt. Sign Up for a Free Demo The post 4 social advocacy examples that prove authenticity pays off appeared first on Sprout Social.

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Authentication Examples Class Team 86

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

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Types Video Content Case Study 119

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Want a synopsis of your last webinar to share on LinkedIn? Book a free demo today.

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Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . Backed by data, marketers can apply logical and results-oriented insights to their strategies. The seven lessons we’ll cover are….

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Writtent Blog

JULY 15, 2014

What’s the best marketing you’ve ever encountered? Regardless, the marketing was probably far more than just content. Don’t ever use these pillars to make false promises, but as a tool for enhancing your conversion copywriting. In fact, reciprocity is at the very core of inbound marketing. Register for our free webinar.

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The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. Low conversion rate. Going hand in hand with the long time in each sales stage is the conversion rate.

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Later

AUGUST 28, 2020

New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. This conversation will be held via Zoom (link in bio to register). Instagram Live: How-to’s & Demos. So, let’s start the conversion. ? ? It’s a win-win. .

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Oktopost

FEBRUARY 24, 2022

LinkedIn is built for those real conversations between connections and prospects.” ” -Whitney Blankenship, from the webinar “What Does Employee Advocacy Bring to the Table for B2B Brands?” Check out B2B Marketing 101 for LinkedIn Social Selling. Need more info on LinkedIn social selling?

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Hootsuite

OCTOBER 28, 2019

Conversion metrics. The most important social media metrics for marketers. Conversion : these metrics demonstrate the effectiveness of your social engagement. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Conversion metrics.

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Social Media Strategies Summit

JANUARY 5, 2023

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. 3% favor attending an in-person pitch or webinar. 194 million in 2020).

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Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right? Responsible party for setting it up right?

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Hootsuite

APRIL 1, 2020

Read our complete guide to YouTube marketing. two options – Zoom webinar and YouTube Live. Spark conversation with viewers in the live chat—and use it to inform the live stream. Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video. Add an associated website.

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Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools. Image by Shutterstock.

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Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Q&As and conversations with your audience. Streaming is not about produced video, and it’s not the place for polished webinars.

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Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP.

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Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Do we really want that? Wanna Subscribe?

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Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. Social media is an integral part of the sales funnel, and the data you can derive from social can provide you with deeper insights into how to improve your funnel over time, leading to more conversions. Step 3: Conversion. Step 1: Brand Awareness.

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Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Source Breaking down the demand generation conversion funnel Demand generation is about building awareness.

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Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

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Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

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Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

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Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

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Social Media Strategy Tourism Social CRM 142

Hootsuite

MARCH 26, 2020

For more complex topics, webinars, workshops, and courses might be a better fit. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Use a hashtag to help people find and follow the conversation.

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Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

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Social Media Strategy Social CRM MySpace 122

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” All you social marketers: Make sure your recruiting team reads this section, so they know exactly how the sausage gets made. million of those views.

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Sprout Social

APRIL 8, 2020

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Customer Demos. This is really popular for SaaS companies especially.

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Convince & Convert

FEBRUARY 22, 2016

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with?

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Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Talk to patients and prospects. Measure ROI.

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Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine.

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Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

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