Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Backup List ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Of course not. Or maybe even a limp noodle. Afterwards, it was 7,049.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. If there are specific areas that you’d like to see me cover in detail, please let me know. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. And, of course, we have regional specialists around the world who can help fill gaps in your coverage.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Of course not. Have We Seen This Social Media Movie Before? 6 Parts of Your Company That Should be Listening to Social Conversations. More from Convince and Convert. Danny Brown).

Press Release 146

Press Release Foursquare Social Media Travel 146

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&#

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

OCTOBER 15, 2015

This kind of knowledge helps you better cater to the consumer through marketing strategies and, of course, provide optimal customer experience. Naturally, the course of your customer intel will evolve as your company tests and grows. User-centered design is crucial for learning about your customers’ needs and wants.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 12, 2012

Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all. Then, of course we have the more strategic brand-level initiatives on each of the ten brands.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Brady and Jeff – Good question.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? Thanks for bringing that into the conversation.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. Helpfulness = great marketing success. Provide awesome content, always be helpful.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 168

Social Media Strategy Consultant Conference 168

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion. Benefits of social media analytics tools. Set clear performance benchmarks based on a unified view of all your social posts. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 11, 2010

My guess…I will see you more often now that you are not an Arizona resident — your visits to town may have more “social&# time. In the meantime, I will look forward to conversing here and on FB and Twitter and to finding opportunities to hang out.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 1, 2010

link] jaybaer Of course it's better to do something rather than nothing. I'm not trying to rain on your Saturday, but as someone who grows tired of constant agreement in my own blog comments, I thought I'd offer the other side of the argument here. Further, I'm certainly not trying to get hired by the T-Wolves.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. “You can't win if you don't play&#.

Social Media 132

Social Media B2B Company Consultant 132

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Of course, no company necessarily needs everything on this list. Below are a few more ways you might use Sprout as a corporate communications tool: Developing and rolling out your social media crisis plan. PR and media tools.

Team 90

Team Tools Hubspot Collaboration 90

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Then, of course they scaled up.

MySpace 138

MySpace Facebook Social CRM Consultant 138