Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Review 115

Review Social Media Social CRM Consultant 115

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Of course, its a chicken vs. egg conversation in some aspects. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Of course not.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Net-Savvy Executive

MARCH 30, 2011

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Converseon blurs the lines that divide research, creative marketing, and management consulting services. They drive me crazy because they're always working out the same things I am.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. IT projects.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Of course not. But that data reflects a moment in time, a vestige of the era (soon to pass) before customers were besieged by invitations and offers and contests and social shopping deals and bit.lys.

Press Release 145

Press Release Foursquare Social Media Travel 145

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. Your social media strategy should do this too. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. Ive founded 5 companies, and spent 15 years running digital marketing agencies. But seriously, THANK YOU. Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 12, 2012

Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all. Then, of course we have the more strategic brand-level initiatives on each of the ten brands.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. RT @ShellyKramer: Every person with a client "dabbling" in social media should read this [link] [link] Mistina Picciano Great post! The ad asks us to visit timberwolves.com/manifesto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! My guess…I will see you more often now that you are not an Arizona resident — your visits to town may have more “social&# time. Another great marketing talent arrives. Herve Good Luck Jay!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why? link] Scott R.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. And that’s a recipe for finding flaws and bailing out at the first sign of smoke.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. Of course, no company necessarily needs everything on this list. Sprout Social. Company Intranet or wiki tools.

Team 88

Team Tools Hubspot Collaboration 88

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Socialmedia.biz

JULY 14, 2016

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. While influencer marketing is PR, you need to treat it like sales.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 142

Social Media Strategy Social CRM Consultant 142