SocialFish

OCTOBER 7, 2010

Or I can tag stuff on a particular topic (such as, “#newtwitter&# or “leveling up&# or “social CRM&# ) that I’m planning on writing about eventually but don’t have enough source material yet. Tip 4 – Explore.

Google Reader 200

Google Reader Google Postrank Tips 200

Firebelly

NOVEMBER 15, 2012

Of course, she was just doing her job – perhaps with a bit more attitude than we’d expect. Of course, this didn’t work on an audience of people who do social media for a living (ice to eskimos, people), especially from a company that sells social CRM software. . No exceptions, she said.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

NOVEMBER 22, 2010

While I do like the “Wheel of Awesome&# element of the app, as well as the count-down clock to redeem offers (smart feature), overall I just don’t see this as being worth the customer’s effort – recognizing of course that I am not the target demographi.

Loyalty 124

Loyalty Social CRM Foursquare Case Study 124

SocialFish

SEPTEMBER 9, 2010

Anticipation of prospects and customers using Social CRM technology. Supply chain is influenced by social data in real time. Of course, he had us all in stitches since everyone introduced themselves with some variation of that, with the notable exception of a colleague from the Consumer Electronics Association…).

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

JULY 29, 2012

If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. Is social media ROI attainable? The best way to do that is to define and measure specific customer behaviors.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Backup List ).

Social Media 245

Social Media B2B Marketing SEO 245

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Of course, its a chicken vs. egg conversation in some aspects. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Of course, shared links on social networks also drive traffic. Highly relevant and interesting links shared on social sites can help bring a lot of people interested in your services and products directly to you. Social media is about real engagement and truly connecting with people. This is where we’re going.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

SEPTEMBER 16, 2022

But they allow you to take your understanding of the social conversation even deeper. Beyond simply monitoring social discussions, social listening tools help you plan the best course of action based on what’s being said online. Social listening tools help you understand the intent behind the social conversation.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Of course not. Or maybe even a limp noodle.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. If there are specific areas that you’d like to see me cover in detail, please let me know. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. And, of course, we have regional specialists around the world who can help fill gaps in your coverage.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Koka Sexton

MARCH 2, 2011

Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Social CRM has crested as the new and understood platform for sales and customer service.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Socialmedia.biz

JULY 14, 2016

And a lot of fancier stuff I don’t need, but of course you can do all the regular mailmerge things such as Dear <<First Name>> I love <<Blog Name>> (don’t do that). Plus, YAMM can allow you to track openings and all that, too.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

NOVEMBER 29, 2011

This of course creates considerable challenges for business, which typically is not yet architected for real-time communication (at least not in public). Yesterday, I wrote about real-time information and the death of news cycles. Speed matters.

Social Media 127

Social Media Foursquare Sports Fashion 127

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Of course not. Did we write letters to Hertz, Avis, Enterprise, and Budget and ask them to send us brochures so we could make a more informed choice?

Press Release 146

Press Release Foursquare Social Media Travel 146

Convince & Convert

OCTOBER 15, 2015

This kind of knowledge helps you better cater to the consumer through marketing strategies and, of course, provide optimal customer experience. Naturally, the course of your customer intel will evolve as your company tests and grows. User-centered design is crucial for learning about your customers’ needs and wants.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 146

Brands Content Social Media Consultant 146

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JUNE 23, 2010

Of course not. That’s what Social CRM systems are trying to solve. Of course, such a thing would never help your search engine traffic… Reply Markus Welin June 25, 2010 at 5:16 am Great post! Sadly enough, most people don’t know that their content is public; a wonderful example is seen below.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 12, 2012

Now it can be a daily relationship, and of course that involves the negative and the service opportunities. Jay : One of the things that’s always been fascinating to me about social listening and social CRM in the hotel business is most people’s interaction with hotels takes place in the evening hours.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 113

Social Media Strategy Influencer Education 113