Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Maybe this is you.

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Conversation Cost Metrics Campaign 178

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. That, of course, doesn’t mean that you shouldn’t use this for those purposes. A strong profile image, company description, business links, and of course images and videos that provide value.

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Campaign Conversation Instagram Metrics 147

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Conversation Report Facebook Eventful 188

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

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Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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LinkedIn Conversation Reputation Course 78

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 190

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 163

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 147

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Type: Course. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Course + certification. Type: Course.

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Training Course Resources Social Media 117

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 195

Later

MARCH 22, 2021

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Luckily, there are tons of budget-friendly (and even free!)

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Social Media Management Course Social Media Instagram 102

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Conversation Video Tips Embedding 89

SocMed Sean

AUGUST 23, 2019

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. But what if your course just isn’t performing? No askers – Meaning no one is able to find your course at all.

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Course SEO Engineering URL 178

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 154

Jon Loomer

SEPTEMBER 7, 2017

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. If you want to sell more of your product, the logical assumption would be to optimize for conversions.

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Conversation Facebook Advertising Campaign 156

Amy Porterfield

FEBRUARY 25, 2021

I’ve worked with thousands of online entrepreneurs who went on to create digital courses Here are the 5 strategies that I teach to increase revenue and add value to your digital course. The post #364: How I Do It: Boost Your Sales with These 5 Course Enhancements appeared first on Amy Porterfield | Online Marketing Expert.

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Course Strategy Marketing Examples 107

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 160

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Learn from those who are bigger, faster and stronger. Select the best results, and apply your findings.

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Conversation Retail Hubspot Buy 260

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Are you getting the most out of your Facebook Ads? Table of Contents.

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Conversation Tips Facebook Advertising 127

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Jon Loomer

JANUARY 8, 2024

And of course, plenty of gray in between. Google’s Replacement Of course, Google’s not planning to completely eliminate third-party cookies without some sort of replacement. Of course, Safari makes up about 14% of all browsers. Connect the Conversions API. First-party cookies are stored by the website itself.

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Advertising API Apple Privacy 170

Amy Porterfield

JANUARY 14, 2021

Boost Your Conversions With These 3 Tips appeared first on Amy Porterfield | Online Marketing Expert. (Trust me, I’ve been there, my friend!) Luckily, there are a few minor tweaks that you can make to your sales page that will have it […]. The post #356: Sales Page Struggles?

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Conversation Tips Marketing How To 111

Ignite Social Media

JANUARY 12, 2018

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

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Conversation Facebook API Data 101

Jon Loomer

NOVEMBER 17, 2015

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. How to Create Custom Conversions.

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Conversation Facebook URL eBook 120

Social Media Strategies Summit

MARCH 6, 2024

Of course, this doesn’t tell you the whole story. Of course, we’re not suggesting you replicate their entire social media strategy — you’ve got your own value proposition and unique selling points. Social listening is about looking at relevant online conversations and trends.

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Social Media How To Survey Analytics 213

Jon Loomer

OCTOBER 3, 2023

It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context. Go ahead and select them all: • 1-day view • 1-day engaged view • 1-day click • 7-day click • 28-day click If you’re running app ads, of course, check the final two as well. Here are some things to look for: 1.

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Price Advertising Conversation Course 165

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. Your goal is to have a conversation, not an interrogation.

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Conversation Project Metrics Survey 100

Jon Loomer

DECEMBER 7, 2023

You of course need to add the Meta pixel , but that’s the bare minimum. You also need to set up the Conversions API , which can include both the web API and CRM API. Doing all of this will allow Meta to display conversion results in Ads Manager. But it also helps Meta better optimize when they know a conversion happened.

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Direct Marketing Observations

OCTOBER 4, 2017

In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. If you’ve never watched the show, it’s essentially an impossible obstacle course that takes a lot of balance, agility, strength and sound judgment to complete.

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B2B Conversation Social Media Strategy 100

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Sydney Social Media Course . Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? 29 to 31 July – Sydney 3 Day Social Media course. Small classes, bring your laptop.

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Course Social Media Press Release Class 102

Jon Loomer

MARCH 3, 2024

You might consider manual bidding when your performance goal is to maximize conversions, especially when that conversion is a purchase, or maximize value. You may also run into optimization and learning phase issues if you are already on the edge of 50 conversions per week. But there are exceptions. or possibly even leads.

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Cost Conversation Strategy Issues 132

Likeable

FEBRUARY 25, 2020

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. But there are a few nuances between awareness and conversion assets that can go a long way. Conversion Ads. “FINE, you win, I’ll do it!”. In paid social, this is what we call the funnel.

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Conversation Buy Education Products 61

Jon Loomer

NOVEMBER 6, 2023

Within the ad set, select “Facebook Group” as your conversion location. Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. If you don’t see it, you don’t have this option yet. Let’s discuss what that means.

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Groups Groups Facebook Metrics 184

Jon Loomer

JUNE 12, 2023

Attribution is the process of giving credit to an ad for a conversion. By the end of this post, it will all make sense… Conversions Attribution will only matter if you’re optimizing for any type of conversion that happens away from Facebook. Usually, these conversions happen on a website.

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