Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&#

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Content Consultant Social Media 139

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion. Benefits of social media analytics tools. Set clear performance benchmarks based on a unified view of all your social posts. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Kipp Bodnar´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Brady and Jeff – Good question.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? Thanks for bringing that into the conversation.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. Helpfulness = great marketing success. Provide awesome content, always be helpful.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

AUGUST 11, 2010

My guess…I will see you more often now that you are not an Arizona resident — your visits to town may have more “social&# time. In the meantime, I will look forward to conversing here and on FB and Twitter and to finding opportunities to hang out.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. Thanks again Katie.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 1, 2010

link] jaybaer Of course it's better to do something rather than nothing. I'm not trying to rain on your Saturday, but as someone who grows tired of constant agreement in my own blog comments, I thought I'd offer the other side of the argument here. Further, I'm certainly not trying to get hired by the T-Wolves.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. “You can't win if you don't play&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Then, of course they scaled up.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In either event, your job in this circumstance is to create conversation.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

JULY 13, 2010

Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. Thanks for sharing this.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

I agree that the title was a bit off the topic of the graphic but putting that to one side, I think the basic point about story telling is a good one although its power isn’t restricted to social media of course.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 9, 2010

Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. Of course facial hair supply. link] Ben LaMothe Are You Taking Social Media Shortcuts? link] KatFrench We've been having this same conversation with clients quite a bit lately. Find a niche and engage.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. You certainly covered some great reasons to that point.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? link] [link] jeffespo @JGoldsborough Of course. Yes what the control they have over my info does bother me, unless of course it's about to make me more money. Who killed the website? What do you think? link] [link] Yahoo!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? link] [link] jeffespo @JGoldsborough Of course. Yes what the control they have over my info does bother me, unless of course it's about to make me more money. Who killed the website? What do you think? link] [link] Yahoo!

Facebook 167

Facebook Consultant Social Media Sites 167