yMarketingMatters

JUNE 20, 2014

Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI. for nurture and eventual conversion. Regular social media posts help keep you top of mind whenever these types of conversations may occur.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

SEPTEMBER 26, 2013

Interaction is a two-way street and, on social media, you need to find communities and conversations in which you are interested and can better interact. When you present them on social media, you move the conversation and community forward. Contribute meaningfully. It’s like she’s not really there; robotic.

Social Media 258

Social Media Small Business YouTube Guidelines 258

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JULY 14, 2014

Twitter views your tweet as conversational and only shows up on your stream, the stream of whoever you tweeted at, and those followers you both have in common. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet. It won’t be seen by ALL of my followers.

Tips 252

Tips Twitter Tweetdeck HootSuite 252

yMarketingMatters

JULY 14, 2013

You must follow both parties to see the full conversation. People use hashtags to organize conversations around a specific topic. You can see what hashtags are trending and jump into the conversation at [link]. Reply to conversations. A reply is a public response to a Tweet via the reply button. Basic Rules.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

JULY 12, 2018

I hear this so often and just recently had this conversation with some business owners at a networking meeting. I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

OCTOBER 22, 2014

Social media networks are the first platforms ever that are actually a two-way conversation. Jokes aside, it really is much easer to reach influencers via their social media platforms. It outshines traditional marketing. Social media is not a fad. It’s essential. Just as your customers rely on the phone and email, they rely on social media.

Social Media 252

Social Media Small Business Compete Mobile 252

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Click-through and Conversion: Show me the money! The overall landscape for email marketing conversions is looking brighter every day.

Tips 216

Tips Smart Phone Marketing Mobile 216

yMarketingMatters

JULY 12, 2018

I hear this so often and just recently had this conversation with some business owners at a networking meeting. I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Click-through and Conversion: Show me the money! The overall landscape for email marketing conversions is looking brighter every day.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

JULY 14, 2013

You must follow both parties to see the full conversation. People use hashtags to organize conversations around a specific topic. You can see what hashtags are trending and jump into the conversation at [link]. Reply to conversations. A reply is a public response to a Tweet via the reply button. Basic Rules.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

DECEMBER 6, 2015

You can now use the share button to share content and immediately engage in conversations about it. This new development is great for people who collaborate on projects and wish to share content and ideas instantly via Skype before adding their own comments and instructions and conversing on the topic.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

NOVEMBER 1, 2013

Today, we live in a world that is saturated with the newest online conversational piece. Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing.

Social Media 259

Social Media Small Business Marketing LinkedIn 259

yMarketingMatters

NOVEMBER 8, 2013

But they proved so popular as a way to keep track of conversations and find information that all major social media platforms, including LinkedIn, Facebook and Google+, now use hashtags. Your time is limited and a good mobile app makes it easy keep up-to-date anywhere, anytime.

Aggregator 251

Aggregator Yahoo Hashtag Syndication 251

yMarketingMatters

FEBRUARY 25, 2013

Engagement is how you create fans, conversions, and ultimately repeat customers. Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way.

Strategy 226

Strategy Brands Facebook Real Estate 226

yMarketingMatters

NOVEMBER 11, 2013

But they proved so popular as a way to keep track of conversations and find information that all major social media platforms, including LinkedIn, Facebook and Google+, now use hashtags. Your time is limited and a good mobile app makes it easy keep up-to-date anywhere, anytime.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

JULY 20, 2016

News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations! Watch for conversations by typing in keywords in the search bar, and jump in if you can give advice and help! the list goes on.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations. Search for your industry’s leaders on Twitter, follow them, share their content, and engage with them when you can add value to the conversation.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

OCTOBER 18, 2015

Engagement, shares, conversions, and total time spent watching was more important. More than 70% of marketers say that video produces conversions better than any other type of content. However, views have become a less important indicator to marketers and advertisers in recent years. Statistics for Videos. 73% of U.S.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

APRIL 7, 2016

Promoted Pins are viral and continue to drive conversions even after your campaign has ended. These targeting options will ensure that you are reaching the right audience at the right time and include: Interest targeting. Keyword targeting. Customer database targeting.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

MARCH 9, 2015

Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc. Relevance score is calculated based on the positive and negative feedback an ad receives from its target audience: The more positive interactions, the higher the ad’s relevance will be.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

FEBRUARY 26, 2014

Then you can focus on: Getting engaged in conversations with useful and relevant comments. KEY: Before starting a Twitter profile for your business, work out a clear plan that can be easily implemented as it will help you stay focused on your goals for your social media campaigns.

Twitter 235

Twitter Repository Hashtag Statistics 235

yMarketingMatters

JUNE 22, 2012

Conversion rates can be increased by 50% with a specific landing page. Include ALL social sharing buttons. Use a Landing Page: Create a special Landing Page to drive people to Sign Up. This is really much more effective than sending people to your Home Page. Check out Optimize Press theme which is a great way to rapidly create a landing page.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JUNE 22, 2012

Conversion rates can be increased by 50% with a specific landing page. Include ALL social sharing buttons. Use a Landing Page: Create a special Landing Page to drive people to Sign Up. This is really much more effective than sending people to your Home Page. Check out Optimize Press theme which is a great way to rapidly create a landing page.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

OCTOBER 18, 2015

More than 70% of marketers say that video produces conversions better than any other type of content. Video ads will bring your marketing efforts to the next level! Statistics for Videos. Facebook sees more than a billion video views daily. 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

OCTOBER 4, 2013

Social Bookmarking, Local Search and Review Sites. There are also social bookmarking sites (Stumble Upon and Digg), as well as Local Search and Review Sites (Google Places, Yahoo Local, City Search and Yelp) that are important for business.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

MAY 22, 2016

Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Social Monitoring – Keep track of the social conversation. Converse With Your Customers. This is the perfect outlet to connect and converse with your customers! Content To Delight Customers: Blogs.

Marketing 157

Marketing Survey Discount Loyalty 157

yMarketingMatters

NOVEMBER 2, 2015

Join a meeting at the touch of a single button, easily find upcoming appointments, view recent conversations and search your Global Address List by first or last name, email, alias or even by phone number. This feature is great news for those of us who don’t want to miss a moment while attending meetings on-the-go.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

NOVEMBER 2, 2015

Join a meeting at the touch of a single button, easily find upcoming appointments, view recent conversations and search your Global Address List by first or last name, email, alias or even by phone number. This feature is great news for those of us who don’t want to miss a moment while attending meetings on-the-go.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

AUGUST 7, 2016

This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. The second Facebook algorithm change considers when people Like or comment on a post.

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

MAY 7, 2015

Facebook Messenger Introduces Video Calling : Now you can not only instant message people, but you can have one-on-one conversations with people who matter. Here are the most important social media updates that you might have missed in April…….

Social Media 100

Social Media Instant Messaging URL Instagram 100

yMarketingMatters

OCTOBER 1, 2014

Facebook Updates News Feed: Facebook now shows more timely stories from friends and pages.

News 239

News Social Media Feed Feedly 239

yMarketingMatters

NOVEMBER 29, 2014

Facebook and Google+ are more conversational. This is an example of what a social media content calendar can look like: Note: TWEAK your posts to suite that particular social media platform. Linkedin is more professional. Twitter is 140 characters. How often should you post per day? Facebook, Linkedin, Google+: 1-2 posts. Twitter: 5-7.

Social Media 243

Social Media Content Tweetdeck How To 243

yMarketingMatters

MARCH 9, 2016

The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads. Twitter’s new homepage enables mobile users to search and discover stories and conversations without signing in.

Social Media 100

Social Media Mobile Metrics Library 100