Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Here’s the problem.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. In fact, we’re spending about a half an hour more each day consuming news content. Shared Media includes social media campaigns but it’s more.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Boomers flock to social networks.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

APRIL 20, 2012

Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Content marketing is king. Email marketing goes social. Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com).

Twitter 326

Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. This should inform Twitter engagement and content development strategies.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MAY 19, 2012

Whether it’s someone’s funny anecdote or a heartfelt plea for prayers, the social network lets us connect over stories in so many ways. Related posts: Which social network would you quit? Top Hipper Alternatives To Facebook – Hottest New Mobile social networks. Related articles.

Facebook 287

Facebook Social Networking Newsletter Mobile 287

Sherrilynne Starkie

OCTOBER 21, 2013

This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. Content marketing: feeling ripped off? Which social network would you quit? The article was originally posted on the Thornley Fallis blog.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. It’d be a big undertaking for the social network that could take a while to come to fruition.

News 305

News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

NOVEMBER 26, 2017

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. The professionals’ social network is introducing lead forms for Sponsored InMails. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Nov 26, 2017.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 16, 2012

It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results. Three types of Google+ content will be included in Search plus Your World results: personal results, profiles in search and profiles and pages.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

OCTOBER 12, 2018

They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Google has announced that it’s shutting down its G+ social network because hardly anyone is using it. They generate income for each website visitor. — SS. — SS.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

JULY 28, 2012

The should make it easier to surface the most relevant content for each individual. The professional social network plans to offer more customization and functionality for the homepage later this year. Related posts: Branding you: using social media to find a job. Canadian business owners split over social media.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

FEBRUARY 6, 2019

2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – This past year the social network has invested record amounts in strengthening its defenses against abuse. What Is Facebook Doing to Address the Challenges It Faces?

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Changes worth noting: the removal of Pinterest’s right to sell users’ content. Related posts: Content marketing is king.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. It’s usually fine for individuals to take down content when this happens. Such is life. Brands, however should definitely think twice.

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Could this the start of a new trend in corporate social dashboards? Related articles.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. I did, at one time, make use of an RSS reader called BlogBridge. Image via CrunchBase.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

SEPTEMBER 11, 2018

Pinterest has hit a milestone of 250 million people using the social network each month. The amount of content on Pinterest is growing at a rapid pace, with over 175 billion ideas to discover — up 75 per cent since last year. Can Melnyk win back the confidence and respect of Ottawa fans?– – SS.

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

FEBRUARY 23, 2013

Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Shared Media includes social media but it’s more. Owned Media is self-published content. Only 20 per cent of those use it daily.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 12, 2015

The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. Related Posts: Measuring the impact of Facebook video content. These Facebook Page updates are a welcome development and will improve their effectiveness.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This trial includes selected advertisers in the US, UK, Japan, and Australia. If successful, the new service will be rolled out globally in the future.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Will access to premium or special content become limited to members of private groups? Recognize these models? unfinishedbusiness. But at what cost? Will direct messages become a constant stream of spam?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Content marketing is king. Brands use social media for PR. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. These include increasing budgets, campaign outsourcing, doubling engagement levels, domination of video content and the importance of blogs and Instagram.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

FEBRUARY 17, 2013

17 essential social media guidelines to follow. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. We provide this group with premium content and a ‘news here first’ service. But many people are unaware of this function or don’t understand how to use it.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 7, 2020

It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Images are key in creating engaging content. Social networks are increasingly optimised to promote video content first. Content Curation. Content Management.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No.

Content 307

Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. But make sure your website has an easy-to-use content management system (CMS) so you can update it often.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. Skills Why How. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 25, 2018

It also makes it easier for bloggers and news websites to incorporate Snap-based content in their reporting. It’s no surprise that video content is still on the rise. Must-know algorithm rules and best practices on the big social networks. GIFs come to Instagram and photo restrictions are about to change. Jan 24, 2018.

Survey 161

Survey News Social Networking Library 161

Sherrilynne Starkie

JANUARY 30, 2016

In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. Paid promotion provides great value for money.

Health Care 150

Health Care Social Networking Advertising Publishing 150