Waxing UnLyrical

DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. “Just sayin’ ” ~ Mark Sofman.

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Facebook Consultant Feed Feedly 278

Waxing UnLyrical

MARCH 15, 2018

Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

FEBRUARY 7, 2012

But, as the group got larger and larger the content in my feed became homogenized. Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). But, for the most part they were all people in my industry. It certainly wasn’t a bad thing. I learned a lot. How about you? What are you doing?

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

APRIL 6, 2016

You could even chalk a slot into your social media calendar when you will share such content. Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process. One way to help them achieve this is by sharing their content with your followers, or linking out to their content on your blogs.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. My primary platform for content curation is Twitter. Frankly, I think that medium isn’t all that happy.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

OCTOBER 12, 2016

I thought of how many traffic drivers I then had for this lead magnet and created a simple (and EASILY adaptable) matrix to keep me on-task with the content I was producing, and how it was all driving towards this one goal. It seemed to be working A-OK for me. I kept a pretty good pace for the first year, and then it hit me one day.

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Products How To Delicious Consultant 100

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

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B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. Fifty years ago, when content producers were a privileged club, the ratio was probably 1:10 million.

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Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

AUGUST 21, 2012

But, creating content is only part of the equation. I think most people know that rolling through a stop sign can potentially hurt people. But they likely don’t know it’s a $230 fine. Being relevant is key, so they keep their Facebook and Twitter feeds filled with useful information that fits their mandate: info about ongoing situations (eg.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post. Want to Adopt a Measurement Mindset?

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Education Exercises Consultant Banking 100

Waxing UnLyrical

FEBRUARY 17, 2016

For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. Nevertheless, the struggle to collaborate is real. We feed on revenue with unfriendly taxation rates.

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

AUGUST 16, 2012

Participating in the contest has taught me several lessons as a professional content strategist: 1. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Both of these companies performed with honor in the competition.

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Journal Compete Team Klout 175

Waxing UnLyrical

JULY 30, 2015

Janet Fouts also weighed in: If you don’t enable the team with the right content they’ll make it up trying to help. #measurepr. I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team.

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Yammer Consultant Proposal Journal 100

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 3, 2010

We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1. being my Chief Operating Officer and 2. We both like smart measurement. “Which happens.&# Couldn’t be easier.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Make sure a release is at least 125 words , according to Business Wire , which submits hundreds of thousands of releases to Google News each year. These steps are quite easy, really. She lives in Takoma Park, Md., with her husband and two young sons.

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News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting!

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting!

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

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Class Tumblr Template Templates 241

Waxing UnLyrical

FEBRUARY 6, 2011

3 ways to get great content from your boring business , by Shannon Paul. I still have not checked out Quora, heading over to Shannons post on making boring content better. Why: I haven’t come to terms with Quora myself, so it made me feel better that Bill – who is no dumb ass – hasn’t either. You should too.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 1, 2011

Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers.

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Class Postrank Tourism Blogger 105

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. If you’re sharing PR-related content, an obvious hashtag is #pr. There are some obvious and not-so-obvious ways to do this. Comment on their blog posts. What about you?

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List Class How To Comments 161

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. He speculates that Gap’s new logo was not created by designers, but by “a suite full of suits&# who only focus on operations, technicalities, and pushing content. He’d love to grab a gab on Twitter.

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Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 4, 2011

With the number of dialects numbering over a thousand, these invite customized content delivery. There is an unexplored goldmine of web services, waiting to be served to the core of India’s demography. India is the cradle of regional languages. His “ramblings that occasionally matter&# can be found here.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 14, 2010

There is so much great content out there and its posts like this that make it easier to stay up-to-date. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

DECEMBER 21, 2010

The first is that I use Amplify for different content than I blog about. While I cant control the conversation taking place where it does (and its interesting to follow it and see it on different platforms), I can control where I publish my original content. And hey – do tune in tomorrow to the Ampalooza , won’t you?

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 23, 2010

2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content. With so many bloggers not making any money for their content, can I blame them for taking money for their posts when possible? Thanks so much for stopping by WUL!

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 28, 2010

Mark as read Approve comment My pleasure, Paul, though I should thank you for the amazing content you produce. How about that – you actually got a bonus in this week’s roundup! Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

JANUARY 26, 2011

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. When you “like&# a page; 2.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Because Im a business owner and a PR chick, I get a lot of value from your content. I think NOT forcing myself into too rigid a schedule allows more creative freedom, maybe write fewer but more interesting content. They both want good stories that will resonate with their audiences.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 15, 2019

That’s more than enough time for them to see a few seconds of content from your particular business account. What Type of Content Should a Story Feature? The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JANUARY 25, 2011

Etsy does not pre-screen users or the content or information provided by users.” “Use The Terms of Use essentially constitute Etsy’s public statement of their content policy. At first, they claimed free-speech, but eventually removed the book for its obviously terrible content. Seems simple enough, right?

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Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 6, 2010

I find that even though I am busy, I meet really great people who get it on blogs that have active bloggers who are passionate about life and whatever content they are expert in. But its worth starting up a conversation because it often results in more connections to new content. Thanks so much for stopping by WUL!

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Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 16, 2010

Ive been swamped with work stuff and am currently under the weather but I hope that within the next couple weeks/over the holidays Ill have curated enough content to revive my blog from the dead, and this impending post will be one of them. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" How cool are my commenters?

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Social Media Class Creative Commons Flickr 224