While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. ” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. MORE >>

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. In fact, according to the comScore research results, users are 40-150 times more likely to consume branded content in the news feed than, visit the fan page itself. Tweet. What is “ EdgeRank”? MORE >>

The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Letting your content publishing wane and eventually go fallow becomes tempting. Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times. Back-up content empowers you to have a bad week, and throw out or refine content to meet a schedule. Image by Jessica Darliingx. Brutal? MORE >>

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. " Content wasted. MORE >>

One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. Many of us would say that we are addicted to content. We seek out all kinds of information that feeds our desire to be current with our industry and profession, and it all starts with memories. Create Congruent Experiences with Fresh Content. As content marketers, you want to create desirable experiences. That is your goal as a content marketer. The Addiction Cycle. Leave a comment below. MORE >>