Proactive Report

NOVEMBER 21, 2023

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. adults get news at least sometimes from social media. Today, half of U.S.

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Pam Moore

MAY 12, 2017

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. These spammy tactics no longer work like they use to. In the video below I provide you some serious tough love.

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Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

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Ignite Social Media

FEBRUARY 13, 2018

In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. . Facebook has been testing various News Feeds in other countries for some time now. The result?

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.

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Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. I have other opinions.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Buffer Social

AUGUST 9, 2018

However, as Page reach and engagement continues to dip for brands , Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution. For years, Pages were essentially hubs for content that businesses wanted to distribute to the News Feed. Let’s dive in.

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Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While feeds are carefully curated, social media stories tend to be more spontaneous.

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Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. The pillars of a content strategy for employee advocacy platform.

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. What are the best videos for each platform? What are the best videos for each platform? Truth is people are still on Facebook, active and consuming content — especially videos.

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Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

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Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women.

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Buffer Social

MAY 3, 2018

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. ” Users will now be able to share content from third-party apps directly to their Stories.

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Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.

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Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

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Socialmedia.biz

OCTOBER 30, 2018

After the Cambridge Analytica scandal, Facebook has been on a rigorous crusade to clean up its image and show its users not only that their data is safe but that they will only be receiving relevant and original content within their News Feed from now on. News Feed Algorithm . Improving Content Web Wide .

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. The good news?

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Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Or conversely, to keep their names out of the news.

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Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) View this post on Instagram.

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Social Media Today

MAY 17, 2019

Facebook has announced two new updates to its News Feed algorithm designed to highlight content from close friends, and promote better quality content from Pages.

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Social Media Strategies Summit

AUGUST 15, 2023

Is there a high-performing tactic, channel, or platform you’re not currently using? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

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Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. So what’s hot on YouTube in 2022? This list will help.

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SocMed Sean

APRIL 26, 2022

But, as popular as the social media platform is, there can be issues from time to time. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. The good news is that several solutions can take care of the problem. Content Not Available Error Message When Viewing A Facebook Profile.

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SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here!

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agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Create In-Depth Content Using Twitter Threads. Twitter threads.

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Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.

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Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. Guest Post by Jim Dougherty. Facebook Instant Articles. Begin publishing.

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Ignite Social Media

JANUARY 16, 2020

Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic and help you get the results you want.

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Sprout Social

NOVEMBER 11, 2021

The good news is that these challenges are fixable—and don’t have to come at additional cost. We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., Streamline production to publishing to maximize the reach of your social content.

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Social Media Management Social Media Platform Review 120

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., all in one easy-to-use dashboard.

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Social Media Strategies Summit

FEBRUARY 11, 2021

Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing?

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The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Let us know in the comments below.

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The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Social Media News Ticker: Facebook Launches “Nearby Friends” Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover.

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