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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. I honestly couldn’t even list all of the apps I tested here. Trained Content To train the bot, we need to give it content. Since my website has more than 1,000 pages, my primary focus is on website URLs.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 104
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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. Many common ecommerce platforms (e.g.,

Examples 111
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

If necessary, you can restrict the category of content or which properties can show them. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Publisher Lists.

Video 179
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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Moreover, you are going to see many examples and practical tips on how to master video marketing.