Social Media Strategies Summit

APRIL 22, 2021

A further 39% is spent streaming video and TV on sites like YouTube, another social platform. Rather than just discussing this in a few throwaway posts, the University of Nebraska-Lincoln has built a whole social content campaign around it. Want a simple example of how universities can tap into current events to boost brand awareness?

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Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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Visually SM

JULY 6, 2020

So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. How to produce content for the main social media channels of today.

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Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. This strategy makes it easier to tailor your content in such a way that it resonates and connects with your target audience. This makes it a prime destination for B2C brands to market their products in creative ways.

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Keyhole.co

APRIL 30, 2024

Perform hashtag analysis Naturally, you drop some hashtags under your TikTok posts to expand your brand reach and visibility on the platform, don’t you? Then, there are time- or event-driven trending hashtags. Identify the highest-performing content Which of your TikTok videos or images bring the best results? likes, and 10.1K

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Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Use this list to inspire your content this year. Halloween and #Halloween2022.

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Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 And they never miss a chance to greet or share joy at a regional event.

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Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about.

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Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Explore this verification process to boost your brand's credibility on Meta platforms. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

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The Realtime Report

JANUARY 11, 2022

To prevent having to make a long-term decision about your job, have a backup/contingency strategy in place in the event of a mid-crisis need for something more extensive. If you only have time to handle one account, choose a platform that is appropriate for your business and adhere to a posting schedule.

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agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Promote Your Social Media Handles at Events. Experienced agency directors often attend events or even speak at them. If you’re taking part in an event, be sure to follow its official social media channels and mention them in your own tweets. Collaborations. Promotions.

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Social Media Strategies Summit

JANUARY 2, 2020

Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. These impressive results show how social media can be used to bolster offline events. #4 The content auto-played for users as they opened the app. 5 White Claw Capitalizes on User Generated Content.

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Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Let’s dig in.

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Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.    Oh, and a new meme was born.  But not every trend was a welcome one.

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Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. million social media engagements across all platforms in April. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events. Highlighting team-related community events and news.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Information is power, and this step will help mold the type of content that will speak to your audience. Tip #3: Post Meaningful & Engaging Content. We have all seen it.

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Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

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Buffer Social

JULY 18, 2023

Let’s jump right in: Say ‘No’ to Fluff Content Fluff content is light-hearted, entertaining, or generic, often lacking meaningful information. Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. ” How to get over fluff content?

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Social Media Management Social Media Tips LinkedIn 79

Sprout Social

APRIL 14, 2021

Since the platform first became available in the U.S. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., Make your content accessible.

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Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. A content strategy for the topics and types of content formats you’ll share. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Build brand loyalty.

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Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. What are templates on TikTok? Source: Vimeo.

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Template Templates Vimeo Cost 103

Sprout Social

SEPTEMBER 3, 2020

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Simply put, Twitch is a livestreaming platform. What is Twitch, anyway?

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Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

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Later

JULY 3, 2020

There’s no question that hosting a virtual event is a great way to provide a valuable service or entertainment for your audience to take part in, which can work wonders for building brand loyalty and trust. IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage!

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SocMed Sean

DECEMBER 18, 2018

Like other emotions, humor can be power when used properly in a content strategy. Social media marketing isn't necessarily about content that goes viral. They might tolerate ads as the price for the using a free platform, but they don’t come to social media for advertisements. Does it always work, not necessarily.

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Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales.

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Hootsuite

OCTOBER 24, 2022

Video reigns supreme, but all types of social media content can work for this. It shows your connection to where you live and work and it doesn’t come across as “salesy” content. Bonus tip: Use Hootsuite’s built-in content curation tools to easily find these types of posts to share. Client appreciation events.

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Later

DECEMBER 11, 2020

Short Form Video Content on Instagram Takes The Lead. Instagram Carousel Posts and Memes Will (Continue to) Go Viral. The Rise of Instagram as a Microblogging Platform. A Shift to Virtual Brand Activations and Events. #1: A Shift to Virtual Brand Activations and Events. #1: Create your first shoppable post!

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Later

DECEMBER 11, 2020

Short Form Video Content on Instagram Takes The Lead. Instagram Carousel Posts and Memes Will (Continue to) Go Viral. The Rise of Instagram as a Microblogging Platform. A Shift to Virtual Brand Activations and Events. #1: A Shift to Virtual Brand Activations and Events. #1: Create your first shoppable post!

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Trends Instagram Microblogging Meme 52

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Share your blog or article content.

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Oktopost

MARCH 15, 2021

Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. In a marketing context, emotional intelligence is what you use to “read the room” on social media and other platforms. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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agora pulse

JANUARY 14, 2020

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. TikTok is for sharing fun, meme-related videos. Working with influencers to create and circulate content to a broader audience. The video is just one of many on the platform under the hashtag #YouOwnIt. .

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Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. In the video below, a content creator uses Grove Collaborative products to do laundry, sharing fast facts via voiceover and text overlay. Feed alumni’s nostalgia with content that makes them reminisce about their college days.

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Sprout Social

MAY 26, 2020

In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are. Being Facebook literate on a basic level would include understanding some of the essential elements of how the platform works, including skills such as: How to create a post.

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Sprout Social

AUGUST 17, 2021

These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet. CoinMarketCap takes a deep dive into a dog-related meme cryptocurrency, named Baby Shiba Inu.

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Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

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Keyhole.co

NOVEMBER 21, 2023

Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all. While Apple’s marketing strategy varies from platform to platform, they focus on giving consumers gripping and visually striking quality content.

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