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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. Is it news?

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

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Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Traditional websites will continue to be the primary digital home for news organizations, but the lines are shifting and more change is coming. Google News. Site Speed.

SEO 100
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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Google News Wants Title Tags to Match Headlines?

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

If you want them to find information or read content, a web site is still the most ideal place for this. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Email newsletter. Blog RSS feeds. Podcast feed.