article thumbnail

10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 174
article thumbnail

Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. total search visits.

News 279
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. That’s the sort of content that will help you stand out and build a community. So TikTok is still a comparatively under-utilized resource. Image source.

Education 163
article thumbnail

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274
article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

Strategy 130
article thumbnail

Blog Tip – Write For Your Readers, Not The Search Engines

SocMed Sean

Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. The problem is, what if the search engine spiders like your content, but your readers don’t? ” Wrong answer. What did you accomplish? We have a problem. Think about it.