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Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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What Do The Different Symbols and Icons Mean in TikTok?

SocMed Sean

TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. What Do The Icons on The Right of the “For You” Feed in TikTok Mean? A good place to start is an overview of how to use TikTok, starting with TikTok’s “For You” feed. TikTok is divided into two main feeds.

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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. It’s been on the mobile app for a while but it was recently launched on Desktop. The Facebook Explore feed shows you posts from pages and people similar to those you follow.

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How to Make Sales With a Shoppable Instagram Feed

Later

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad?

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.