4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
3 New Apps You Should Use for Social Content Creation
Ignite Social Media
JULY 18, 2016
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. With these apps, you can create and enhance content on the fly, with just the tap of a few buttons. You have a lot of content to create. So shall we get to it?
4 Ways to Extend the Lifespan of your Social Media Content
Ignite Social Media
JULY 11, 2016
Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators. Stretch.
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. content.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? And they become the inspiration for other stories strewn about people’s social feeds and channels. We need to take the same approach in digesting content.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. This simple tool allows them to deliver content to their consumers in real time, wherever they are. Good Things Come on Packages. Couponing Goes Digital.
5 Facebook Ad Types That Improve Mobile Engagement
DECEMBER 1, 2016
What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. Canvas Ads. Retargeting.
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
With the social network changing the content users see every few months, every business is scrambling to keep up. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches. Sherry Gray is a freelance content writer from Key West, Fla., Is it an evil plot to pump up advertising spend?
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly. Coming up with electrifying content ideas is one of the hardest parts of content marketing. Contently. MixPanel.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
We’ll host many of our global partners at F8 , Facebook’s annual conference in the Bay area, and we’ll keep sponsoring important journalism and publishing conferences, including the Digital Content Next conference in January and the Perugia Festival of Journalism this spring. We’re rolling out a permalink that directs people to a page’s video content. and James L. and James L.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game. Web 2.0.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
Time. We all want more of it. So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Here are 50 Shortcuts to Create Visual Content for Social Media. And much quicker.
Supercharge Your Sales Funnel Velocity With Content
Convince & Convert
MAY 19, 2016
Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.
Where Content Goes To Die
MARCH 20, 2013
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. " Content wasted. content.
The Pressures of Content Creation
Social Media Marketing
NOVEMBER 29, 2012
The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.
7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
DECEMBER 14, 2016
great tactic for refreshing creative over time with the same audience is to consider the purchasing journey and to create content that speaks to it. When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Many people habitually use Facebook on one device over another—mobile, but not their computer, for example. You may reach new audience members by only targeting desktop or mobile. Plan for refreshes and reuse.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 Mobile-only MAUs topped the 1 billion mark for the first time, at 1.055 billion. News Feed.
The Content Crash
FEBRUARY 21, 2013
This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's more than content. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. It is my belief, that content is the new advertising. branded content. content. It's not.
How to Regram: The Importance of Sharing Instagram Content
SEPTEMBER 12, 2016
Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. There’s a tricky line between sharing another user’s content vs. stealing it and calling the image or video your own.
Why Influencers Are Creating Content on Snapchat
Convince & Convert
SEPTEMBER 3, 2015
Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. On the flip side, they also help the agencies, brands, and media companies discover and connect with the creators who then create content for them all year round. In It All Comes Down to Influencer Marketing. It’s not hard to see why.
Going Programmatic to Get Your Content Seen
Convince & Convert
JANUARY 22, 2015
No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If sales fell and its content marketing was no longer effective, Red Bull would presumably turn to another form of marketing and continue to sell drinks.
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.
3 Ways To Improve Mobile Email Marketing
Small Business Mavericks
JANUARY 21, 2015
Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. live web content. Relevancy. Usability.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?
10 best content marketing tools
JULY 28, 2016
We’ll list 10 awesome content marketing tools that will definitely improve the way you work. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. AssignmentMasters: Creating quality content.
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness. AMP leads mobile publishing. Mobile Tools
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
Facebook said when it initially announced Facebook Creative Hub in June: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best.
How to Take the Challenger Sales Approach to Content Marketing
Convince & Convert
NOVEMBER 27, 2015
Prioritizing the Mobilizer. He zeroes in on one specific stakeholder persona as holding the key to turning the tide of the rest: “the mobilizer.” ” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience. Creating the most valuable content. In This Episode. Quotes From This Episode.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. Consistently generating excellent content is a grueling task, but having reliable processes can help. Employ a Content Curator.
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
SEPTEMBER 8, 2016
If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. It’s both as simple and as difficult as finding great content and sharing it with your audience. The difficult part is that there is a lot that goes into a world class content curation strategy.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. People have shifted to mobile, and marketers know they need to catch up. News Feed.
10 Ways Small Business Can Use Facebook Live Video Streaming
NOVEMBER 23, 2016
Importance of creating content that helps your audience solve problems. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. The first step in identifying such content is making sure you know and understand your audience. What about content preferences? Make Content “Snackable”.
Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out
JULY 22, 2016
Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature. Not every new feature Facebook tests makes it to launch.
A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
AUGUST 11, 2016
What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet Yet the barrier to creating video marketing content that resonates with audiences can still feel high. YouTube does all this with just mobile traffic! Viewers tend to engage more with content that looks and feels native ( source ). Sweet!
5 Super Cool Facebook Messenger for Business Examples
DECEMBER 20, 2016
Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). It’s simply better than mobile websites, apps, or email,” writes technology entrepreneur Seth Rosenberg. Buyers enjoy receiving content personalized to fit their interests. Fandango. Image Source. 1-800-Flowers.
How Distributed Content Can Help Control Social Messaging
JUNE 22, 2016
What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging. 40 percent of mobile devices in the U.S.