Today we kick off a new series of mobile search app reviews and road tests with Goby, a mobile search app that helps people find fun things to do nearby. The company behind the app, described by tech celeb Robert Scoble as more important than Foursquare, was acquired on Friday by location services giant TeleNav, proof that mobile search is a new must-have feature of apps, services and discovery schemes. * * *. Additional details on timing and extent of Goby content and technology integration will be announced at a later date. What is the Fun Feed? MORE >>

The last 24 months have seen an avalanche of apps , a rise in mobile video and a myriad of new mobile content consumption patterns. Content and app companies — large and small — are locked in a race to evolve their product sets to keep up with the pace of change. But mobile veteran Dave Moreau believes l ess is more , and advises app stores and content providers to keep focus and filtering top of mind. When I started FoneStarz back in 2002 I decided the best and most cost-effective strategy was to hitch our content expertise to the Operator wagon. MORE >>

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. " Content wasted. content. MORE >>

He has not only created an engaging media outlet, he continually expands his reach into digital, social and mobile platforms. While we were talking about news and entertainment he told me the core values (inside joke) of what drives their content – and he used as the example St. Our goal as social media marketers and engagers is to find and develop content that people are passionate about. So, how do you find, develop and (buzzword alert) curate content that will feed into the passions of your followers? Finding and delivering great content is difficult. MORE >>

Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. ” 2.) The U.S. MORE >>