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4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. With these apps, you can create and enhance content on the fly, with just the tap of a few buttons. You have a lot of content to create. So shall we get to it?

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. What does it mean for brands?

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Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? And they become the inspiration for other stories strewn about people’s social feeds and channels. We need to take the same approach in digesting content.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. This simple tool allows them to deliver content to their consumers in real time, wherever they are. Good Things Come on Packages. Couponing Goes Digital.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly. Coming up with electrifying content ideas is one of the hardest parts of content marketing. Contently. MixPanel.

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50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

Time.  We all want more of it.   So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month.  . Here are 50 Shortcuts to Create Visual Content for Social Media. And much quicker.

Where Content Goes To Die

Twist Image

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. " Content wasted. content.

Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.

Transmedia Storytelling for Content Creators

Spin Sucks

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game. Web 2.0.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.

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The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. People have shifted to mobile, and marketers know they need to catch up. News Feed.

Price 23

The Content Crash

Twist Image

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's more than content. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. It is my belief, that content is the new advertising. branded content. content. It's not.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. live web content. Relevancy. Usability.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

Why Influencers Are Creating Content on Snapchat

Convince & Convert

Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. On the flip side, they also help the agencies, brands, and media companies discover and connect with the creators who then create content for them all year round. In It All Comes Down to Influencer Marketing. It’s not hard to see why.

Going Programmatic to Get Your Content Seen

Convince & Convert

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If sales fell and its content marketing was no longer effective, Red Bull would presumably turn to another form of marketing and continue to sell drinks.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. Consistently generating excellent content is a grueling task, but having reliable processes can help. Employ a Content Curator.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. The first step in identifying such content is making sure you know and understand your audience. What about content preferences? Make Content “Snackable”.

Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

SocialTimes Facebook

Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature. Not every new feature Facebook tests makes it to launch.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. And that’s not all. Yikes! But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook.

10 best content marketing tools

Socialmedia.biz

We’ll list 10 awesome content marketing tools that will definitely improve the way you work. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. AssignmentMasters: Creating quality content.

How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. He zeroes in on one specific stakeholder persona as holding the key to turning the tide of the rest: “the mobilizer.” ” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience. Creating the most valuable content. In This Episode. Quotes From This Episode.

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging. 40 percent of mobile devices in the U.S.

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5 Tips for Great Content Curation

mashable.com

Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

Twitter : Its 140 character content is playful, fun and easy to share. User-generated content : A summary of Its user-generated content is difficult, but I could easily call it the best campaign I’ve seen. I am going to look at each of these different aspects of Lego’s marketing in an effort to show you how to build your own brand similarly. Twitter content.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet Yet the barrier to creating video marketing content that resonates with audiences  can still feel high. YouTube does all this with just mobile traffic! Viewers tend to engage more with content that looks and feels native ( source ). Sweet!

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. Have an account? Used it? Not yet.

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.

Content Curation versus Content Aggregation

www.content-ment.com

skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Content strategy. Content-ment. Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.

15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Note: You should create a folder on your mobile device and add in any relevant apps.  It’s much better to be organized and bunch them all together! 1.

10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Curating content can provide the best of both. That becomes a really big issue with content curation. Why bother?

The State Of Marketing And The Missed Opportunities

Twist Image

If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. This week, MarketingDive published an article titled, Why marketers can't ignore mobile - and how they can integrate it into their strategies. content.