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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. What does it mean for brands?

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. content.

Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? And they become the inspiration for other stories strewn about people’s social feeds and channels. We need to take the same approach in digesting content.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. This simple tool allows them to deliver content to their consumers in real time, wherever they are. Good Things Come on Packages. Couponing Goes Digital.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

Time.  We all want more of it.   So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month.  . Here are 50 Shortcuts to Create Visual Content for Social Media. And much quicker.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly. Coming up with electrifying content ideas is one of the hardest parts of content marketing. Contently. MixPanel.

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Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.

Where Content Goes To Die

Twist Image

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. " Content wasted. content.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.

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Transmedia Storytelling for Content Creators

Spin Sucks

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game. Web 2.0.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?

The Content Crash

Twist Image

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's more than content. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. It is my belief, that content is the new advertising. branded content. content. It's not.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. live web content. Relevancy. Usability.

Why Influencers Are Creating Content on Snapchat

Convince & Convert

Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. On the flip side, they also help the agencies, brands, and media companies discover and connect with the creators who then create content for them all year round. In It All Comes Down to Influencer Marketing. It’s not hard to see why.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

Going Programmatic to Get Your Content Seen

Convince & Convert

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If sales fell and its content marketing was no longer effective, Red Bull would presumably turn to another form of marketing and continue to sell drinks.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. The first step in identifying such content is making sure you know and understand your audience. What about content preferences? Make Content “Snackable”.

How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. He zeroes in on one specific stakeholder persona as holding the key to turning the tide of the rest: “the mobilizer.” ” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience. Creating the most valuable content. In This Episode. Quotes From This Episode.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

Twitter : Its 140 character content is playful, fun and easy to share. User-generated content : A summary of Its user-generated content is difficult, but I could easily call it the best campaign I’ve seen. I am going to look at each of these different aspects of Lego’s marketing in an effort to show you how to build your own brand similarly. Twitter content.

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging. 40 percent of mobile devices in the U.S.

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5 Tips for Great Content Curation

mashable.com

Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Social media users decide when, where, and how they want to engage with brands.   And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market.  What’s more?

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. Finally, Facebook announced that it is testing its new Facebook Creative Hub, with plans to make it available globally “in the next few months”: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. Have an account? Used it? Not yet.

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.

Content Curation versus Content Aggregation

www.content-ment.com

skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Content strategy. Content-ment. Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.

The State Of Marketing And The Missed Opportunities

Twist Image

If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. This week, MarketingDive published an article titled, Why marketers can't ignore mobile - and how they can integrate it into their strategies. content.

18 Things About Facebook Rankings To Remember

Small Business Mavericks

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Facebook looks for “high quality content” that is timely and relevant — August 2013. Facebook shows more articles, comments & mobile clicks matter — December 2013.

10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Curating content can provide the best of both. That becomes a really big issue with content curation. Why bother?

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. The bar to write content was reasonably high. However, all of the social services continued to serve content as a time ordered stream.

How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?

Pheed – Express Yourself on Social Media

Mindjumpers

In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. It is a webbased platform, also available for mobile. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. Monetize your social content. Wasteland.

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. While video and slideshows have always have an advantage, they often lost that advantage on mobile because of slow loading times and other mobile specific issues. That means this is an Instant Article and the mobile upload time will be super fast.

Accelerate the Convergence of Social, Search, and Content

Convince & Convert

It’s a playbook for integrating your social media, search, and content marketing. Move Your Business Forward Through the Convergence of Search, Social & Content Marketing. Content, Search, Social is a Three-Legged Stool. So we ended up writing and creating a lot of content for our clients. Content Needs to Be About More Than You. Fast, easy, inexpensive.

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

Elias Roman , Co-founder of Songza , joins the  Social Pros Podcast  this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link].

How Content Marketing & Digital PR Affect Your Business

Proactive Report

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? Nowadays, the average member of the public is bombarded by constant content – through the web, apps and all sorts of push notifications.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Business Marketing cell phones mobile sms sms marketingSMS, really? Why it Works.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. Content Development/Marketing. Local/Mobile Search. Today, I turn 30. Enjoy!

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Defining a Content Archipelago.