12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins. Themes by Blogfreakz.
25 Important Search Engine Optimization Mistakes to Fix Right Now
JANUARY 12, 2011
When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content. Your content must be unique.
Search Engine Optimization Tip: How to Remove a Web Page from Google
JUNE 18, 2010
This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific , they should not take too much time to implement, and are meant to be directly to the point. This search engine optimization tip has to do with removing a page or a specific URL from the Google search engine.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Now that the infrastructure is almost built, it’s time to consider content. You can generate content with WriterAccess.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Choose your business objective, load up your content, connect your audiences –that’s it. But you’re still responsible for your goals, content and targeting. Sounds like a bunch of mumbo jumbo? Set it and forget it.
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It’s bigger than all of us. This is a very big misconception.
Five Ways to Become a PR Technologist
JUNE 27, 2012
It means you understand how to use a content management system. You know the principles of search engine optimization. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. Today: The Role of the PR Professional by Lisa Gerber.
Taxonomy in Content Curation
AUGUST 31, 2011
First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve. But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. Re-engineering the taxonomy is a huge task. Taxonomy Navigation.
The Importance of H2 Headings
JULY 8, 2011
How can H2 headings help my search engine rankings? Because headings are defined with HTML code, search engines understand that these pieces of text are of particular importance. You should include important keywords for a blog post in its H2 headings to tell search engines what the page is about, and help it rank higher in results for searches on those words. Sounds simple?
5 Copywriting Techniques That Affect SEO
SEPTEMBER 7, 2016
It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority.
How Many Ways Can You Design A Website?
Small Business Mavericks
JUNE 8, 2012
Still others prefer to use a content management system. There are of course many content management systems. There are open source systems like Joomla, WordPress, and Drupal. And there are many premium systems that you can buy. You want it search engine optimized. There’s not just one way to design a website. Every website is different. In fact, today there are so many different platforms to use for building websites that no two web developers will agree on the best one. But what about the actual design of the website?
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. How do you get content marketing results? nTopic.
7+ WordPress Plugins For Every Website
APRIL 15, 2011
WordPress is one of the best website content management systems out there – and not just for blogs. All In One SEO Pack – Search Engine Optimization is necessary to make sure your website ranks among the top results when somebody searches for something relating to your website. What makes it work so well is the versatility it provides through plugins. The Social.
How To Build Your Own Social Network On WordPress
MARCH 18, 2011
I’ve touted before all of the different things WordPress can do as a content management system. No, you’re not going to create the next Facebook or MySpace on a simple WordPress website, but it’s a great (and cheap) alternative to social network creation engines such as Ning or Grouply. Will BuddyPress replace the need to manage a Facebook page or replace other social networks? With the help of the BuddyPress plugin , you can turn your website in to the perfect hub for a group of people. In other words, this plugin has plugins ! Never.
25 Reasons Why Google Hates Your Blog
JANUARY 27, 2012
The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet? Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. Creating links between your blog posts makes it easy for your readers to discover other content, which naturally keeps them hanging around for longer.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. I've seen time and time again the benefits blogging can provide from a search engine optimization standpoint.
5 Things You Can’t Blog Successfully Without
NOVEMBER 4, 2014
Open source content management systems like WordPress, Joomla, and Drupal are good options. Offering High-Quality Content. You can’t blog successfully without quality content. Search engines like Google tend to take notice of this, too. Are Is your content fresh and unique, or is it is just a rehash of old, tired material? You just can’t.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Blogger , TypePad ) to fee-based systems (e.g., Why are so many companies now embracing blogging? Sassy?
9 Must-Have WordPress Plugins
OCTOBER 18, 2010
WordPress is the standard content management system for millions of websites, because there’s no web development platform that’s as user-friendly, valuable, and adaptable. If you haven’t heard of WordPress before, learn about how WordPress can make your website more manageable. This will help the search engines better index your blog. No really, they do.
12 (of the) Best WordPress Guides and Plugin Reviews of 2011
JANUARY 30, 2012
WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress win?
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Finding Content.
Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?
MARCH 21, 2012
Whenever you redesign your website, it’s important to set up 301 Permanent Redirects from the old URLs to the new URLs so that website visitors and the search engine bots know that the page has moved its location to a new URL. Since the search engines crawl websites a lot, there is a good chance that most of your old web pages will result in a 404 error, and that will be on the list. Even if you decide to use PHP or even ASP.Net as your back-end content management system and code, you can still keep the same exact URLs. Search Engine Optimization
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Here are the very best: 1.
Best Responsive Web Design To Boost Your Online Business
APRIL 28, 2016
Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. The underlying concern is that Googlebots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in responsive sites.
Building a New Kind of Cruise Community
APRIL 15, 2015
So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Assumption 1: Create content. year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica. Lots of case studies and lots of stories of success and failure.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement.
The Blogger’s Essential WordPress Guide: 13 Top Tutorials
JUNE 12, 2012
know that many readers do use WordPress—either the free or paid version—and it’s the content management system of choice for many high-profile sites. I’ve been using it for years, and I’d have to say that it’s served me really well over that time. released: complete digital sales and lead generation engine for WordPress. Over the last couple of months, we’ve taken a close look at WordPress here on ProBlogger. In case you’ve missed any of these great posts, I thought I’d compile them all here for easy reference. Security.
Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site
JANUARY 22, 2013
To get you started on the right track, here are 3 simple ways to make the management of your website/blog backend much simpler: URL Rewriting The Apache server has a mode rewrite module which will give you the opportunity to effectively redirect one URL to another. Explain the error that happened, and possibly describe the common causes of the error (outdated content, mistyped URL etc).
How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
DECEMBER 2, 2013
In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality.
Blogging Metrics: How to Find and Apply Actionable Intelligence
JULY 23, 2013
If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Do blogging metrics really matter? Yes, they absolutely do. Website Visitors.
How to Optimize Your Blog for SEO: 5 Steps
JANUARY 3, 2014
89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. in August 2006.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. They should, though, think about how their audiences may be approaching their content. Search engines want to rank useful pages. ranking).
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. WordPress.org has a Importing Content guide that includes information on how to import content from almost 50 different sources (or, in some cases, if it is even possible).
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Content Attribution. Where your content lives.
World Class Processes, the War of Ideas and Other Content Strategy Wins
JULY 19, 2013
The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business. The Case for Associations Adopting World Class Content Processes.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Social data is overwhelming. Social Analytics Intelligent. Derive meaning what social data means.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider the value of hiring a community manager.
How to SEO Your Blog Post Series
MAY 22, 2012
Another great time to use series is if you find a group of posts on your site that have similar content with overlapping keywords. Under these circumstances it would be beneficial to rework your content into a series and allow it to build upon itself. Note, though, that Google says “almost always” when it discusses this, so there must be occasions where the search engine likes an article deeper in the series for some reason. nextpage-->] wherever you want to break the content up into separate pages or parts. Writing Content SEO series SEO