Twist Image

AUGUST 13, 2013

Plus, the data just keeps pointing us further down the road. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. That''s a bad strategy. attribution. business book.

comScore 101

comScore Retail Mobile Banking 101

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183

Research Content Hitwise Adwords 183

Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 And it’s personal – unlike watching a movie, which only occasionally engages our heart and soul.

Social Networking 98

Social Networking Advertising comScore CPM 98

Writtent Blog

APRIL 25, 2013

24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year.

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. There are now almost 2.5

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. according to a study by 360i. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. Conversely, if your customers skew older, the data indicates you would lean toward a Facebook, Pinterest, or Linkedin-oriented approach. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

FEBRUARY 19, 2016

While PSAs serve an important purpose, Snapchat engaged our users in a way that watching a 30-second video simply does not. According to Comscore , over the last year in the U.S., Snapchat’s own data claims 12% of its nearly 50 million daily users in the U.S. are 35 to 54. Snapchat is also actively courting older users.

comScore 60

comScore API Journal Advertising 60

Proactive Report

SEPTEMBER 25, 2014

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Post your news to Facebook, YouTube, Twitter and Reddit.

News 73

News Social Media comScore Reddit 73

Socialized

JANUARY 22, 2010

Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value.

Social Media 53

Social Media comScore Brands Loyalty 53

Jeff Esposito

JUNE 27, 2011

Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

API 40

API Marketing comScore Video 40

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. It’s the only social platform to crack the top ten.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 9, 2010

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Twist Image

AUGUST 19, 2016

When it comes to apps, the data is frightening. Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. engagement. mobile engagement crisis.

Mobile 40

Mobile comScore Brands Applications 40

Hootsuite

SEPTEMBER 10, 2019

It can be tricky to find the precise data you’re looking for from a credible source. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. — Twitter Data (@TwitterData) May 20, 2019.

Research 111

Research Social Media HootSuite Tips 111

Convince & Convert

MAY 29, 2018

comScore ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. You can analyze the content for any keyword and find out where the most engagement happens. Wordstream ]. 3 Reasons Video Advertising Rocks.

Platform 150

Platform Campaign Video YouTube 150

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Mindjumpers

OCTOBER 26, 2011

million for the year ending in August 2011, says a new study by comScore. Consumers spend a lot of time on social media engaging with brands and interacting with their ads too, which is a recent development. Tweet Twitter is now the fastest growing social networking site among U.S. LinkedIn was a close second with up 69% to 5.5

Mobile 203

Mobile LinkedIn comScore Twitter 203

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right?

Social Media 134

Social Media SEO Retail Conference 134

ProBlogger

MARCH 15, 2016

This feature also lets you customise call to action buttons and data such as location, age, gender and phone number, taken directly from the users Facebook profile and auto-filled to the form. . The promoted video function allows you to effectively reach targeted and engaged users. Get Appy . Twitter is now in the video space.

Social Media 34

Social Media comScore Small Business Mobile 34

ProBlogger

JULY 22, 2014

Source: comScore. There are two tactics that will help you immensely in earning quality and natural links through Social Medial Platforms are: Link-building through interaction and community engagement. Consider the below mentioned social network growth statistics: YouTube hosts nearly 14 billion videos. Source: SEL.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Only 8% of B2B Companies Heavily Engaged in Social Media by Social Media B2B. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

However, there are ways to implement more than one account without taking away engagement opportunities from others. Brands know the power of Instagram and understand how critical it is to engage, monitor and track users. Additionally, brands need access to Instagram data to to see what’s working and what needs a boost.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. This can feed into better brand recognition, which spurs loyalty and preference: Image credit: Blog Engage. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights?

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

Groups 125

Groups Groups Data Analysis 125