B2B comScore Data Engagement 
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
Writtent Blog
APRIL 25, 2013
7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. Tweet (Source: comScore ). Tweet (Source: comScore ). Tweet (Source: Sysomos ).
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Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 41% of B2B buyers access content marketing through a smartphone. Source: comScore ). Source: UberFlip ).
Social Media Marketing
JULY 24, 2013
In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. according to a study by 360i. billion monthly users as of June 30.
Writtent Blog
JULY 16, 2013
If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. Compelling Content Creates Multiple Points of Contact.
Convince & Convert
MAY 29, 2018
comScore ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. Wordstream ].
Webbiquity SMM
FEBRUARY 7, 2012
We’re all hungry for data. How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 for the year).
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