Writtent Blog

APRIL 25, 2013

24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#.

Social Media 53

Social Media comScore Brands Loyalty 53

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. There are now almost 2.5

Social Media 111

Social Media Trends Report Survey 111

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 71% of smartphone owners have used their device to research branded products or services. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

FEBRUARY 19, 2016

While PSAs serve an important purpose, Snapchat engaged our users in a way that watching a 30-second video simply does not. AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. are 35 to 54.

comScore 60

comScore API Journal Advertising 60

Proactive Report

SEPTEMBER 25, 2014

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Resource: SMART News: how to create branded content that gets found in search and shared on social media.

News 73

News Social Media comScore Reddit 73

Jeff Esposito

JUNE 27, 2011

Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat? Well, that opportunity is now on Snapchat.

API 40

API Marketing comScore Video 40

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Pinterest rates as the 10th most relevant brand in the U.S. And according to a recent study by ComScore , more than 80% of U.S. Hit the ????

Statistics 145

Statistics Marketing HootSuite Advertising 145

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. And Your Brand (from March 2016). This should be sobering to brands today.

Mobile 40

Mobile comScore Brands Applications 40

Mindjumpers

AUGUST 9, 2010

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Convince & Convert

MAY 29, 2018

comScore ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. You can analyze the content for any keyword and find out where the most engagement happens. Wordstream ]. 3 Reasons Video Advertising Rocks.

Platform 153

Platform Campaign Video YouTube 153

Mindjumpers

OCTOBER 26, 2011

million for the year ending in August 2011, says a new study by comScore. More mobile users read posts from brands about their events (53%) than they do those from celebrities (45%). Take a look at the growth here: What does it mean for brands? Tweet Twitter is now the fastest growing social networking site among U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. Your brand is competing.

Social Media 136

Social Media SEO Retail Conference 136

ProBlogger

JULY 22, 2014

Source: comScore. s content about your brand, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages. You should increase +1s to your brand/your authorship profile. Google sites handle about 100 billion searches each month.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? However, there are ways to implement more than one account without taking away engagement opportunities from others.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

Groups 125

Groups Groups Data Analysis 125