Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Building your audience online is tough.

Strategy 145

Strategy Marketing Sports Team 145

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Want in-depth insights on a specific post?

Instagram 107

Instagram Facebook Marketing Features 107

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 136

B2B Brands Marketing How To 136

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . How to get fintech social media marketing right. Build Trust.

Social Media 141

Social Media Banking Marketing Mobile 141

Ignite Social Media

DECEMBER 11, 2023

Threads Competing with X One significant factor contributing to Threads’ resurgence is its ability to provide real-time updates and news. While X/Twitter has long been the go-to platform for breaking news due to its chronological feed, Threads is improving in this aspect. Stay tuned, stay innovative, and keep an eye on Threads.

Compete 101

Compete Energy Social Media Platform 101

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. It can seem like social media is a waste of both time and resources in a world of competing priorities. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Consultant 309

Consultant Social Media Curata Sysomos 309

The Realtime Report

OCTOBER 31, 2023

Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.” You’re competing with viral, funny, and entertaining content.

Authentication 91

Authentication Influencer Compete Trends 91

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. This principle holds true in the realm of social media marketing as well.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Marketing Atlassian Team 114

Kikolani

JUNE 27, 2011

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. xml version="1.0"

RSS 142

RSS Feed Feedly FeedBurner 142

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

B2B 62

B2B Marketing Apple Compete 62

Likeable

SEPTEMBER 13, 2021

Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy. Keep reading to learn more and find out how you can use TikTok and YouTube to improve your social media marketing efforts. The post Video Wars: TikTok vs. YouTube for Marketing first appeared on Likeable.

YouTube 84

YouTube Video Marketing Embedding 84

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. The content you’re posting isn’t only competing against like-brands. Take them with you through the holiday season and into the new year.

Social Media 184

Social Media Strategy Team Compete 184

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. is LinkedIn’s biggest market at 167M users, it has gained traction around the world.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. And the trouble is that it still affects you, even if you’re consuming the content passively while scrolling through your feed. Social media marketers and business owners are not impervious to social media. 1: Understand the Need for Positive Messaging.

Social Media 97

Social Media UGC Marketing Communities 97

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. We’re launching Collabs, a new way to co-author Feed posts and Reels. Collab posts are a powerful tool that everyone in social marketing should know about.

Instagram 111

Instagram Collaboration How To HootSuite 111

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. All you have to do is choose a few simple targeting options and add a budget. See it in action.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 132

Video Social Media Wireless Marketing 132

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? But what separates Instagram video from that of competing social networks? In this guide, we’ll break down exactly how. Short-form?

Instagram 143

Instagram Video Brands Compete 143

Convince & Convert

APRIL 8, 2014

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. The good news for you and me is that you don’t have to be born great like Shakespeare to create great content marketing pieces.

Content 120

Content Compete Marketing Skills 120

Small Business Mavericks

APRIL 10, 2011

You’d be competing only with offers for 60 places. In New York City, you’d be competing with 770 offers. Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. Or what if you were in Austin? That’s not bad.

Small Business 156

Small Business Case Study Press Release Marketing 156

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. News Feed Algorithm . Less Posts Equal More Quality & Happier End Users .

Content 119

Content Facebook Feed Feedly 119

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. However, views have become a less important indicator to marketers and advertisers in recent years. Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 27% of marketers are already using Pinterest. Let’s check the Pinterest stats to find out.

Statistics 111

Statistics Marketing Travel Buy 111

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? The combination of Instagram users following more accounts, watching more stories, and the Instagram algorithm prioritizing personal content has meant that regular Instagram feed posts simply aren’t getting seen as much as they used to.

Trends 94

Trends Instagram Marketing Authentication 94

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

Social Media 104

Social Media Film Exercises Social Networking 104

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications.

ROI 103

ROI Social Media Management Team Study 103