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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Consider the quality of each competing product, including its user experience and technological capabilities.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 85
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Facebook: Too Big to Fail

Socialized

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. It is essentially a social networking monopoly, as Microsoft was an operating system monopoly.

Privacy 150
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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. Social Media. Stop Bothering Me!

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How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

Social media marketers come in contact with a gold mine of data, but for efficiency’s sake, it makes the most sense to identify the challenge-at-hand, so you can most accurately set benchmarks to gauge success. Whether it’s social traffic to landing pages or checking Behavior Flow from your audience, GA has you covered.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. For example, you might be at an industry conference.

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How to create a Social Media content strategy

Marketing to Serve

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock. Let me paint a picture for you.