Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Social Channels Provide Paid Benchmarks For Comparison. Unfortunately, the networks do not always provide these paid benchmarks for industry or even platform-wide comparison. Driving traffic?
Socialmedia.biz
JANUARY 14, 2020
Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Budget: We don’t need no stinkin’ budget. Share this on Technorati.
Ignite Social Media
APRIL 17, 2017
For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. That’s a lot, but great news for those of us thirsty for more video insights.
Twist Image
JANUARY 26, 2017
It was never an apple to apple comparison. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. For me, this debate would set my hair on fire (who am I kidding? I was bald back then too). Different platforms, different media, different user experiences, etc.
Convince & Convert
NOVEMBER 20, 2015
For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Imagine if you woke up tomorrow and all the street numbers had been washed away.
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