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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Social Channels Provide Paid Benchmarks For Comparison. Unfortunately, the networks do not always provide these paid benchmarks for industry or even platform-wide comparison. Driving traffic?

Nielsen 120
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Budget: We don’t need no stinkin’ budget. Share this on Technorati.

SM2 201
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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. That’s a lot, but great news for those of us thirsty for more video insights.

Metrics 84
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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

It was never an apple to apple comparison. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. For me, this debate would set my hair on fire (who am I kidding? I was bald back then too). Different platforms, different media, different user experiences, etc.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Imagine if you woke up tomorrow and all the street numbers had been washed away.

Twitter 60