Socialmedia.biz

JANUARY 14, 2020

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Social Channels Provide Paid Benchmarks For Comparison. If your aim is driving impressions, pay close attention to your CPM. Driving engagements? Driving traffic? Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Next, let’s take a look at the cost per view (CPV) comparison: Buffer: Cost per view (CPVs) 68 percent less expensive with vertical video.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Next, let’s take a look at the cost per view (CPV) comparison: Buffer: Cost per view (CPVs) 68 percent less expensive with vertical video.

CPC 85

CPC Video Cost CPM 85

Buzz Marketing for Technology

FEBRUARY 9, 2011

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. But it also offers a paid service that offers unlimited terms to monitor and 10000 + results.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275