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3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). PostRank Alternatives.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. So I ran 30+ news sites through the tool.

Sites 176
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.

Metrics 160
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). I’m going to post the links from November that have been rated 7.5

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

Metrics 127
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. The client wants to know if their social media campaign is working!

Analytics 350
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5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

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