Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. Little did I know that once I stepped out into the real world that I’d meet teachers that were both knowledgeable and caring, and Chris and Gary are examples of both. He gets up when it’s dark.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Buzz Marketing for Technology

JUNE 27, 2008

I also have great admiration for what Andrew McAfee is doing and look forward to meeting him at the Enterprise 2.0 It is the younger generation that Tom mentions as possible change agents who use web 2.0 Can Enterprise 2.0 Enterprise 2.0 … More Hierarchy or Less Hierarchy ? Microblogging.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Some blogs cover startups that meet a specific set of criteria. Can you get me a job too?&# In general, if you send irrelevant pitches , your messaging isn’t going to go very far.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JANUARY 28, 2010

If you’re looking to craft a viral video, consider meeting at least one of these characteristics: identifiability, spontaneity, genuineness, humor, information, creativity, and inspiration. There you have it: seven viral video characteristics that start the conversations and get the wheels turning.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 18, 2010

I’ll open up to you after we meet face to face or after a lengthy mutual friendship online. Online friends are still people even if the place of meeting just happened online. I’ve also really enjoyed the online friends I’ve made through Facebook and hope some day I get to meet some of them in person.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. beebow Reply Tamar Weinberg March 4, 2010 at 4:56 pm I hope to meet you there some day, Lauren! (Or Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). They need to meet specific criteria (of your choosing) before you go ahead and proceed, and this will apply to the various types of following options that Tweet Spinner offers (to be discussed).

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. They are also like regular youths: they do things on Friday night like we do in the western world, such as going out for food and meeting girls. As a company? Lacy : When you compare Web 1.0 and Web 2.0, Tell us about how it has evolved.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

APRIL 1, 2010

No one wants to subscribe to another tech blog or meet someone at a networking event that does the same thing as someone else. Has is the youngest BusinessWeek columnist, and just started his own company called Millennial Branding, LLC. Have a unique identity and take a niche Be different and love being different.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. I’m looking forward to meeting you next weekend for the Social. I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MAY 28, 2010

By joining various communities, you have the opportunity to meet with prospects and build relationships with current customers. That’s one of the biggest reasons for companies not to engage in social media at all. I’m just starting our company blog and great rules to live by! You need to court new customers.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Some people require face-to-face meetings before they invite you into their private lives. LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : What does your company do? Tamar : What does your company do? Tamar : What inspired you to do the accent game?

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Sorry if this doesn’t appear to meet your needs. Some have gone as far as outing the companies who have trodden down this path.

Press Release 129

Press Release How To Blogger Radian6 129

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Continuous Let’s say you meet a guy at a dinner party — we’ll call him Mike. The immediate day after you meet Mike, he starts calling you and emailing you with requests to help his daughter out. If you blog or post comments, you should make sure it adheres to your company’s social media policy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 23, 2010

The concept was based off a tangible book that incoming freshmen were given each year so that they can meet their classmates. Companies are clearly clueless, but once educated, they refuse to conform. I mentioned it because apparently companies still care about them, mostly because they can be closed and available by invitation only.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You never know who you might meet. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# What’s the catch?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Nice to meet you.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Look what Fast Company did. Reply Kwame July 9, 2010 at 5:32 pm Yea, I read something about Fast Company’s influence project on ConversationAgent.com. People think numbers predict influence.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 3, 2010

The Relationship Grows Stronger Each Day When you meet your customers and prospects online, you’re usually doing so because of some connection with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. No doubt, it will be hard at first.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. That means you’ll get more requests for money, and the sadder thing is that if you meet them in person , their attitudes aren’t much different. We both have difficult jobs. I’ve seen and heard it before.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 I’ve sat in on meetings and discussions over the past several months that included dedicated Digg users who wanted to effectuate change within the service.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 29, 2010

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’ve been asked more than once about how bloggers, who seem to meet all other criteria — that is, they may be consistent and eloquent and cover a specific niche — can still succeed in the blogging space. Go to local or national face-to-face events to meet other bloggers. How does one do this?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

Facebook 279

Facebook How To Applications URL 279