Ari Herzog

AUGUST 4, 2010

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. It seems she spammed other blogs too, per this blog post devoted to her and her company.

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Twitter Case Study Marketing How To 112

Ari Herzog

JULY 14, 2010

New media enables companies to lower overhead. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad? Oh yeah… wanna see an infomercial spoof on paper towels ? -- Thank you for reading Marketing Paper Towels: TV vs YouTube at AriWriter. I love it and I think you may, too.

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YouTube Marketing Film Cost 110

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I thought our study might be of interest to you, since it discusses this actual value exchange and the benefit a brand user gets and this oftentimes is beyond control of companies. Related posts: Why Email Marketing Still Sucks.

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Examples Press Release Marketing Study 122

Ari Herzog

APRIL 17, 2020

“Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. The marketer doesn’t have to actually do anything else.” That is what a local company is doing. That’s how things go viral online. Then then they tell five or ten people. And it repeats.

News 91

News Exercises Journal Flickr 91

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

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Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Julia Campbell talks about the importance of social media marketing for nonprofits on her Facebook page. Photo by Sarah Altamimi. Corissa St. I can relate.

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Facebook Loyalty Small Business Eventful 189

Ari Herzog

DECEMBER 15, 2014

A company will need engineers who are experts in certain programming languages and databases but engineers are also needed to work in larger teams that intersect multiple languages and datasets. I don’t know if it is preferable to market myself as a specialist or a generalist. I want technology in all its glory.

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Embedding Skills Compete Policies 114

Ari Herzog

JANUARY 3, 2013

Technology has grown so rapidly that marketing has been able to take on a whole new form. Large corporations have been able to stick with the traditional television, radio, and paper marketing. The growth of mobile technology is being hampered by companies rushing into production on smartphone friendly websites or applications to use.

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Small Business Mobile Applications Loyalty 138

Ari Herzog

AUGUST 8, 2012

Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. “Companies are organizing for social business,” he writes, “[They are] focusing on operationalizing programs for tens and hundreds of thousands of employees.”

B2B 136

B2B Review Company News 136

Ari Herzog

APRIL 10, 2012

A student in my social media marketing class asked me how she can find employees who work at certain companies. I created a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Connect on LinkedIn today.

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LinkedIn How To Class Comments 135

Ari Herzog

SEPTEMBER 27, 2010

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies.

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Wireless Airlines Review Banking 112

Ari Herzog

SEPTEMBER 6, 2012

That’s a classic move and I wish other companies were equally progressive in giving freebies or discounts to their favorite customers on their birthdays. When he's not blogging, Ari helps brands improve their digital media marketing. P.S. Starbucks rewarded me with a free drink coupon because it, too, knew my birthdate.

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Google Discount Apple Comments 143

Ari Herzog

JULY 29, 2012

But the company tweets at @JohnDeere and also promotes a Facebook page — and the terms of use of both social networking platforms allow anyone over age 13 to create an account. When he's not blogging, Ari helps brands improve their digital media marketing. Do you spot the conundrum yet? Do they have a choice? Got a question?

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RSS Engineering Social Networking Feed 159

Ari Herzog

AUGUST 25, 2011

This is a question that many companies both new and old often struggle with when deciding to start a blog. If you already have a company website, then you may want to set up [link] or [link]. If you have a company website, your blog should match it and include the same look and feel. This may cost you money, though. Navigation.

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Tips Widget Repository URL 144

Ari Herzog

AUGUST 5, 2015

I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software. I don’t remember how I found the company. Thanks for reading. Related Stories Yikes!

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Consultant Software LinkedIn Report 70

Ari Herzog

NOVEMBER 10, 2014

Serve as external spokesperson and primary liaison with trade associations, politicians, regulators, technology companies, and third parties. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website.

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Net Neutrality NGO Policies Collaboration 192

Ari Herzog

OCTOBER 15, 2010

Beyond that, you have 100 useful tidbits of article writing and marketing knowledge waiting for you every month through the EzineArticles Twitter account. To Your Article Writing/Marketing Success & Passion! I’d be more inclined to follow this company if they gave me a reason to follow them. Daily Blog post updates.

Social Networking 127

Social Networking Statistics Twitter Training 127

Ari Herzog

JANUARY 16, 2011

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Should you have a plan?

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Social Media Case Study Policies Microsoft 151

Ari Herzog

MAY 20, 2010

As more companies embrace corporate blogging, they’re challenged to address global audiences in their native languages. If you work at a large global company and have SMEs in your customers’ markets, a decentralized approach may help you create multilingual content. 1) Identify local SMEs for content creation.

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Strategy FAQ Skills Engagement 135

Ari Herzog

AUGUST 17, 2011

While you can find similar costs at GoDaddy, BlueHost, DreamHost, RackSpace, and other web hosting companies, Tubu’s customer service is top-notch and second to none. I’ve thought about switching hosting companies but I’ve always stuck with Tubu. Size isn’t the best qualification for service. How Bit.Ly

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Hosting WordPress URL Blogger 143

Ari Herzog

JULY 6, 2011

Let this be a lesson to email marketing companies. Related articles you may enjoy: Learn Email Marketing From Butchers. As the below video elaborates , when your email address (that receives the newsletters) is not recognized as a valid address, a failure occurs. 5 Tips to Boost Email Productivity.

Buy 114

Buy Newsletter Organization Comments 114

Ari Herzog

SEPTEMBER 8, 2011

To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Ari Herzog provides social media marketing and editorial services. Thank you for reading!

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Badge Airlines HootSuite Overview 132

Ari Herzog

AUGUST 25, 2011

These companies never asked city leaders for permission to create these brand pages. Nor did either company inform the city that people were writing reviews and issuing complaints. If I want to review your company on a peer-review website such as Yelp , and if your company lacks its own Yelp page, I can create your page myself.

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Klout Review Skills Hosting 114

Ari Herzog

MARCH 1, 2012

Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets. By that, I mean they were arguably the first financial company to fully embrace Facebook during its early years. Which companies need improvement? But what works and what fails?

Social Media 105

Social Media Small Business Banking Retail 105

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Ari Herzog provides social media marketing and editorial services. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director.

Policies 156

Policies Skills Class Survey 156

Ari Herzog

DECEMBER 19, 2013

” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. New marketing materials were created at great cost. You used to be able to visit a page and click a button that said, “Become a Fan.” About three years ago, Facebook changed the rules.

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Adwords Advertising Organization Hashtag 152

Ari Herzog

JUNE 23, 2011

As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored. Klout Perks and other marketing services are reaching out to introduce new products via so-called “influencers.&# Have you heard of Klout ? Do you know your score? What is Klout?

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Klout Influencer LinkedIn System 190

Ari Herzog

SEPTEMBER 26, 2012

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. But they did.

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Case Study Study Twitter Travel 122

Ari Herzog

JULY 5, 2011

How many companies are willing to spend up to $200,000 to purchase their own domain? Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves.

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Buy URL Travel Groups 96

Ari Herzog

JUNE 26, 2011

Beth Kanter, Geoff Livingston, and Kami Huyse comprise the leadership team of Zoetica , a media organization providing marketing communications and other marketing-related services to nonprofit organizations and socially-responsible companies. I can walk the walk. Peruse their client rosters. Peruse their client rosters.

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Press Release Policies Organization WordPress 110

Ari Herzog

DECEMBER 12, 2010

When a company claims its product is *the* best, is it? Is there anything wrong with marketing yourself as being “one of the best?&#. -- Thank you for reading When Verizon Wireless Claims it is THE Best at AriWriter. Tags: marketing. No related posts.

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Wireless Mobile Industry Sites 111

Ari Herzog

FEBRUARY 27, 2012

Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing.

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Ari Herzog

MAY 7, 2014

I was hired by three companies last year — two for full-time work, one for part-time. I later taught digital marketing workshops on those specific topics to individuals and small groups. Over the past 2-3 years, I developed syllabi and curricula and led digital marketing courses to over 100 students aged 18 to 78.

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Training Small Business Consultant LinkedIn 110

Ari Herzog

DECEMBER 31, 2010

Do you have a strategy or tip on social media marketing you’d like to share with other readers? Maybe you work for a company that is releasing the next big thing online. Want to be featured with other guest authors ? If the answer is yes, consider writing for me. Maybe you have your own blog and seek a new audience.

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Blogger Skills Features Social Media 138

Ari Herzog

APRIL 10, 2012

A student in my social media marketing class asked me how she can find employees who work at certain companies. I created a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Connect on LinkedIn today.

LinkedIn 79

LinkedIn How To Class Social Media 79

Ari Herzog

AUGUST 13, 2010

I am including a seafood restaurant, a voiceover company, a law firm, an iPad case maker, and a bunch of others. With regard to the latter, I am using Lightning Source , a print-on-demand company that prints Wiley’s older titles. The company produces high-quality books that I’ve seen first-hand. This one won’t be.

Small Business 115

Small Business iPad Open Source Price 115

Ari Herzog

DECEMBER 6, 2011

With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. of the American mobile market scanned a QR Code over the summer , that percentage represents a 14 million people. Granted a mere 6.2% They are real people.

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Badge Microsoft Retail Applications 93