article thumbnail

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

ROI 199
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. company website, newsletters, syndication sites).

article thumbnail

YES YOU CAN Measure Social Media

Akamai Marketing

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. But I DO believe we can borrow established methodology (why reinvent ALL the wheels?) I’m really proud of the ROI model I’ve developed for use with my clients.

article thumbnail

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 and if not, what would you recommend?

Klout 206
article thumbnail

6 Timely Tips for Twitter Success

Convince & Convert

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Not all Twitter followers have equal ability to amplify. A score over 30 is fairly influential). Links at the end? (

Sysomos 144
article thumbnail

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric. Share of Voice.

Metrics 160