Direct Marketing Observations

JANUARY 26, 2011

The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Ironically we have said on many different occasions that consumers look to each other for product and company recommendations-they trust each other for their unfettered honesty.

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

AUGUST 11, 2010

We love to talk and tell others about train wrecks for companies and people. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We can be easily punked. We love watching video -and then sharing it-it takes no effort, none. zilch.zero. We are suckers for top ten lists.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

OCTOBER 27, 2023

What I got back as an answer was close to what I might advise organizations, companies, and people to do. Question Your Biases: Be aware of your own biases and how they might influence your perception of information. So, let’s break it down. …it’s not so common. Try to approach content with an open mind. Not a chance.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

MARCH 18, 2015

It’s tailored to your company and it speaks to your audience. If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? Can you hold your own, representing the company, in a space that YOUR company is supposed to own?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

NOVEMBER 24, 2010

We are influenced by influencers who are influenced by influencers… Some are focusing on what it could be and what it can be, instead of belaboring the effort of trying to understand what it is. Is it tools? Is it a platform? Is it a mindset? A movement? What day is it?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JANUARY 17, 2012

Your day is already full and now companies want you to participate in and contribute to these new growing internal networks. It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

SEPTEMBER 17, 2010

Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

AUGUST 27, 2010

Which means that bad companies ( poor customer service, bad products, etc.) Which means that bad companies ( poor customer service, bad products, etc.) Dive deeper when doing your homework on companies and people. SEO and Social Media are inextricably joined at the hip. You bet it is. Which means that the algorithm is flawed.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

NOVEMBER 2, 2010

The expectation is that I, as a customer, can ask a question online to a company and get a response back either from other customer zealots or from the company itself. The other expectations are that you are being a good corporate citizen (because I’ll find out if you are not) and that my vote counts.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 Do you believe in the Klout score? and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 9, 2010

5) Need a good email marketing company ? In fact, I got to know someone from a pretty cool company just in the last 2 months, Thanks network. 6) How about a good social media monitoring company ? What’s great about this one particular company? I could come up with a list of 10 in no time. I know one or two.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Thus, I came up with a couple of “fluid absolutes&# that for now, make sense to me.

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. Influence – of the person it comes from. So let’s focus a minute. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. So where does that leave companies? If you break out small businesses, it comes down to the type of leader that runs the company.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JUNE 21, 2010

A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JUNE 17, 2010

That’s what a lot of companies and people do. So while the Indians aren’t directly telling users what to send out to followers and the like, the whole process can have some influence on the type of coverage the team is getting. When things are going good we don’t need to do anything.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? A home run in B2B social media from an engagement standpoint for some companies might be 1%.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. The problem is that by the time the ads hit, the data models have shifted and the intended groups have moved on.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. Wow, that’s terribly assumptive isn’t it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

DECEMBER 14, 2010

Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. Privacy be damned.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

OCTOBER 6, 2014

Not much different than what adults and companies do, but what one has to question though, is the impact. Picture concentric rings of influence like a dart board and you get the idea of impact and influence. The ripple effect. What happens in school is now being played out on Twitter and a myriad of other social sites.

Back channel 228

Back channel Social Media Class Education 228