How HR Technology Can Increase Your Company’s Bottom Line
The Realtime Report
JUNE 3, 2016
How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.
[MUST WATCH] The Connected Company
MAY 22, 2012
Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. What’s more, only 40 percent of companies survive more than a decade. The average life expectancy for a U.S.
How Internal Storytelling Impacts Company Culture
Convince & Convert
AUGUST 24, 2015
Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Recently, I caught up with a wonderful colleague I knew years ago at a once very prominent, high-tech company in Silicon Valley. Eventually that company failed in a very big way.
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, here are all of the companies using marketing automation software Hubspot versus Marketo. For example, these are the business tools used by Airbnb. Lead Generation
A World Gone Social
Learn how companies must adapt to survive
Improve Company Culture with Communication
JUNE 8, 2015
It remains mostly true, yet, company culture is something broader and more fantastic. Company’s culture consists of many small details. It is the overall attitude of how things are done, but it’s also the principals on which the company has been founded and is being run. First of all, leadership must have a clear vision of the company’s culture.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. It’s not an easy think to keep up. magazine.
6 Accidental Ways Companies Kill Innovation
Convince & Convert
FEBRUARY 15, 2016
Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Image via BigStockPhoto.com.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Crisis Coverage: How Should Companies Handle Social Media?
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. When analyzing multiple Company Pages, use the report to determine your highest performing Page. Closer Look at LinkedIn® Analytics.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. You want to make sure you’re using your time to make the greatest impact for your company. . 5. Get Blogging. Know What Your Competitors Are Doing.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Indeed: “Join the conversation.”
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas. Be yourself even if it is a company blog. Enjoy! Ask your readers what they want you to write about.
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.. Too often companies invest in their design after they hit a certain pinnacle. You have a lack of cadence.
Firebelly Begins Work With Cornerstone Bread Company
DECEMBER 31, 2015
We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. To learn more about Cornerstone Bread Company, visit their website. Firebelly News
Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)
JUNE 8, 2016
Facebook has introduced several features and initiatives aimed at boosting the presence of media companies on the social network, so why are those media companies seeing their reach per post nosediving? However, that strategy proved unsuccessful, as those media companies’ pages saw average reach per post sink, dropping by 42 percent in May compared with January.
LinkedIn Confusion: Group or Company Page?
OCTOBER 20, 2011
Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? NTEN company page on LinkedIn. LinkedIn Company Pages are profiles for organizations. Only someone employed by the company may update the description, or post status updates to the company page. Now check the link. Where is it going?
LinkedIn Changes for Your Company Page
PWB Marketing Blog
MARCH 26, 2014
I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn will be through Company Updates or Showcase Pages. Showcase Pages are intended to build long-term relationships.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. ECG group conducted a survey in October 2010 (when most companies planned their budget for 2011) and asked companies: “What will you be including in your 2011 marketing plan that was not a big part of your 2010 plan?”. Evolving budget allocation. Survey by ECG group.
Building Trust Behind a Company’s Social Media Account
MAY 23, 2012
We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. These individuals are the social voice of the company geared to inform fans of their products, services, events, coupons, and other specials. The Horror Story.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
In this scenario, a centralized business intelligence team handles all data and analytics for the company. In this scenario, the company doesn’t care about social data. There are companies that operate this way, and are stronger because of it. This could take the form of reports, dashboards, or the data visualization solution your company already uses. always have.
Best Linkedin Company Pages
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ). From the Trenches Industry Insider
Best Days And Times To Post To Your LinkedIn Company Page
AUGUST 10, 2015
It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? Best Days And Times To Post To Your LinkedIn Company Page. We’ve found similar results on Firebelly’s LinkedIn Company Page , as well as the pages we’ve managed for brands. Does your company or its employees need help with LinkedIn? Midweek is best.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a LinkedIn Company Page. How to Use LinkedIn Company Pages.
LinkedIn Launches Status Updates For Companies
OCTOBER 13, 2011
Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. Professionals would start seeing status updates shared by the company on their homepage news feed.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.” And if vulnerability is relevant and makes a company more transparent and honest, do it.
84% Say Company Leaders on Social Media Provide A Competitive Edge
The Realtime Report
JANUARY 17, 2013
Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media. only 4% think that a leader?s
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. Ain’t no party like a Twitter GIF Party! After hours?
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Around here, we always have a lot of balls in the air. Teamwork Like Basecamp, but better (for us).
Bad Grammar Can Affect Your Brand, Your Career, Your Company
SEPTEMBER 11, 2012
There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed. It’s a scary thought. It’s not. It never was.).
The Next Economy Company
JULY 22, 2016
It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. There have been so many changes in business because of technology. We're just getting started. There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. avatar. brand.
Crisis Coverage: How Should Companies Handle Social Media?
MARCH 19, 2013
Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Other companies can certainly take a lesson from the negative attention that NASCAR has garnered from this incident. Companies should train their social media staff to respond quickly to a crisis.
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
The smart and savvy marketers, Pam Moore and Ken Burbary were also at Summit as insiders, and the three of us had a fun and fascinating dinner where the topic turned to this issue: Why, when they have at their disposal technology that is easy(ish) and affordable(ish) do so many companies still rely on techniques and tactics that clearly do not meet the test of great customer experience?
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Engage and build trust. Take a look yourself. Click image to view large -.
What The Fastest Growing Companies Have In Common [Infographic]
Social Selling Masters
JUNE 13, 2016
What defines a fast growing company? It all depends on the type of company you have. Right now, the companies that grow the fastest and quicker than their peers use a winning combination of technological investment and talent. These trailblazing companies utilized a simple three-fold strategy to promote growth. Are you a trailblazer or a laggard? Cloud computing.