PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Kred offers you recommendations on how to improve your engagement level, and with whom you can possible engage to increase your level of influence and outreach. Kred takes into account your offline influence. MORE >>

“Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now:  the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Here are the 5 elements that every successful influencer marketing plan needs to address: 1. Having influencers who share your content is already a win. Showcase their influence. Identify. Engage. Empower. MORE >>

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Question suggested by Fast Company staff. MORE >>

Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. In the influencer game, everyone with high enough readership, or an audience large enough to be considered influential gets pitched for campaigns without a lot of thought to whether the message they’re asking these influencers to deliver is relevant to those in his/her network. MORE >>

If the company could think like a customer what would change? In the old days the organization made things and told the buyer that it was good, and the buyer bought…or used to, without being influenced by other customers. Put the game is changing… The Customer Doesn’t Think Like Your Company. It was one of the most right-on things I have ever heard uttered inside a company. Everything! Historically the customer has been the person at the end of the value chain. Doc Dearls writes : Put down the customer. Step away from the marketplace. MORE >>