Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Socialmedia.biz

JULY 18, 2017

Larger companies most often get this, and are prepared to pay for it. And it can be learned remotely via webinars. If you don’t already know, webinars are online meetings; people anywhere in the world can join right from their desks. Innovative people know the industry & audience.

Software 60

Software Training Meeting Exercises 60

Socialmedia.biz

JULY 18, 2017

Larger companies most often get this, and are prepared to pay for it. And it can be learned remotely via webinars. If you don’t already know, webinars are online meetings; people anywhere in the world can join right from their desks. Innovative people know the industry & audience.

Software 60

Software Training Meeting Exercises 60

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 136

Examples B2B ROI Analytics 136

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Use Industry Disruptions to Your Advantage. Use Industry Disruptions to Your Advantage.

Engagement 60

Engagement Case Study Tips Discount 60

Pam Moore

JULY 9, 2018

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 15 Golden Rules for Content Marketing Webinar . However, there are definitely some “golden rules” that are applicable for any size business in any industry and any niche. Register for the webinar now! .

Content 163

Content Training Marketing Industry 163

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117

B2B Trends Social Media UGC 117

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. For example, if you’re launching a new product, ramp up your social listening and broaden your searches to capture more of the industry conversation beyond just your tagged brand mentions.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Buffer Social

JANUARY 3, 2023

There are also companies you follow, sponsored content, and other posts that we believe you may be interested in. To influence what you see on your feed, we recommend you follow people and companies you want to hear from, and engage with their content when it interests you. on a post. How often should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Saying It Social

MAY 25, 2010

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. The Webinar: Saying It Social will be increasing their prices by $50 on June 1st. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617 Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617

Social Media 100

Social Media Real Estate Marketing Small Business 100

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. Remember to add work related webinars and education on the list. You are worthy of a raise if your work has helped the company gain a return on investment. You are worthy of a raise if your work has helped the company gain a return on investment.

Tips 178

Tips Skills Creative Commons Resources 178

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Add Webinars. Guest post by Lexie Lu.

LinkedIn 186

LinkedIn How To CPA B2B 186

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. You can also track key industry influencers or thought leaders in your niche.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance. It’s not the most efficient system, but this method will show you the popularity of specific hashtags.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JULY 5, 2022

Webinar presentation. Make sure the topic is relevant to your industry and mission, but it doesn’t have to be about a product or service you offer. When CAVA restaurant company sponsored the mashup between Dessert Person (a.k.a. Webinar presentation. Your interview guests don’t even have to be a part of your industry.

YouTube 131

YouTube Video Authentication Education 131

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 62

Examples B2B ROI Analytics 62

The Realtime Report

APRIL 20, 2020

The coronavirus pandemic may have touched industries all across the board, but you can still ensure your business stays just as healthy as you are. Put on Webinars and Other Interactive Activities. Webinars can be a great way for your brand to show that you know your stuff in the industry. Be Responsible.

Marketing 113

Marketing Sentiment Industry Energy 113

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

FEBRUARY 19, 2024

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. Does Advocacy Posting Vary by Industry? Different B2B industries vary in terms of their workflow, target audience, and many other factors which impact advocacy posting.

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). More and more companies have been integrating social selling into their sales funnel. Jump to a Section. It’s great for discovering and connecting with new leads.

B2B 171

B2B Brands LinkedIn Groups 171

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Later

JUNE 28, 2021

Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. They only need to attract the attention of relevant business decision-makers in their industries. Optimize Your Company Page.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

MARCH 12, 2024

Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends. Companies that want to emerge from election year relatively unscathed and with their goals achieved, need to take more care safeguarding their brand.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Write blog posts related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. The impact of Covid-19 is not lost on any of us. At the end of the day, it’s all about being radically transparent.

Reputation 117

Reputation Brands B2B Loyalty 117

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How Globalization Prompted FinTech Companies to Adapt Digitally? Tech companies will continue adopting new techniques within existing spaces.

Conference 94

Conference Message Boards Training Data 94

Pam Moore

APRIL 28, 2016

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry.

Marketing 165

Marketing Eventful Template Templates 165

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

Authentication 93

Authentication Examples Class Team 93

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150