Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Notably, it donated all proceeds to the non-profit organization Teach For America. Sure, new products are exciting. Norwegian Cruise Line: Align with Social Good.

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159

B2B Instagram Brands Hubspot 159

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients. What do you love about your job?

Education 190

Education Authentication Team Hubspot 190

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Analytics automation Every organization should be data-driven.

Team 110

Team Hubspot Marketing SMS 110

The Realtime Report

JULY 26, 2019

Many companies simply can’t afford to partner with a digital marketing agency. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. It can take several months for a site to rank organically on Google. Start a Blog.

Small Business 161

Small Business Tips Marketing Hubspot 161

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. Both teams want the company to succeed. Very happy to be part of the @HubSpot community! Lifecycle marketing. What is lifecycle marketing? Thanks for the headphones!

Team 119

Team Marketing Collaboration Hubspot 119

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

JANUARY 15, 2024

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind.

B2B 95

B2B Content Syndication SEO 95

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. YouTube is, just after parent organization, Google, also the second most powerful search engine. Not just that, but a good YouTube channel will produce income for any big organization. YouTube is a hub for video content.

YouTube 100

YouTube Brands Hubspot Overview 100

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

APRIL 11, 2016

Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies during the Final Four tournaments in Houston. The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the Right Platform. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. This means your company risks losing valuable opportunities to connect with consumers. An effective way to achieve this is through sales and marketing alignment. Conflicting messaging also disrupts your customer experience.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the alternative to LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

MAY 20, 2021

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Company culture.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Lead management & CRM.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Oktopost

NOVEMBER 3, 2021

However, an MQL is most commonly defined as a contact that shows signs of interest appropriate to the top of the sales funnel stage, and based on their firmographic data (company size, job title, etc.) Within your organization, who will make the final purchasing decision? could possibly purchase the service or product being offered.

B2B 135

B2B How To Data Process 135

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x

Hubspot 86

Hubspot B2B Small Business Company 86

Sprout Social

APRIL 6, 2023

Ideally, they should help keep you organized and provide structure to your efforts. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage.

Content 82

Content Collaboration Project Template 82

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Some of the best links are earned organically. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. Public relations professionals must wear several hats.

Statistics 108

Statistics Skills Analytics Press Release 108

Jason Yormark

JULY 19, 2012

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

Engineering 246

Engineering Paid Search Directory Hubspot 246

Sprout Social

NOVEMBER 19, 2020

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Reddit 105

Reddit Hubspot API Reputation 105

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Writtent Blog

FEBRUARY 12, 2014

48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. 73% of organizations have someone in place to oversee their content strategy. 73% of organizations have someone in place to oversee their content strategy. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. World Health Organization. American Red Cross.

Conversation 101

Conversation Strategy Social Media Marketing 101

Oktopost

NOVEMBER 18, 2020

Businesses with proper alignment see a 32% increase in revenue growth, while organizations with less alignment see a 7% decrease. However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. They still remain apart in many organizations. Company information.

Engagement 89

Engagement Social Media B2B Team 89

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Then came the days of wanting to appear at the top of a Google search (either paid or organically). And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Firebelly

JANUARY 22, 2018

Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. People conduct over 3.5 Twitter is usually the choice channel for quick conversations.

Marketing 181

Marketing Influencer SEO Adwords 181