Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Mindjumpers

JULY 28, 2010

It’s brilliant, because as a company working on your online profile, it is absolutely crucial that you set up the best platform for your blog as possible and take into consideration the following measurements when you set up or adjust your blog, so it suits the current and future traffic on your blog.

WordPress 178

WordPress Tumblr Disqus Fashion 178

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 198

Statistics Social Media B2B Marketing 198

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

Brands 96

Brands Tumblr Syndication ROI 96

Mindjumpers

DECEMBER 18, 2012

The explosive growth began with mimicking the networks China was isolated from (Facebook, Twitter, Tumblr etc.). In China, 85% of companies have official micro blog profiles according to a survey conducted by PRNewswire in the period from January to August 2012. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Convince & Convert

MAY 19, 2016

Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. ” The idea came from a woman with a vision. So, what can you learn from this bold initiative?

Campaign 88

Campaign Tumblr Project Hosting 88

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. That same year, Tumblr, Friend, Feed and Justin.tv I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly.

Influencer 85

Influencer Social Media Hubspot Travel 85

Mindjumpers

JUNE 29, 2010

Rather than setting up company policies on the extent of how employees are allowed to use social media networks, we encourage organizations to rethink how these various platforms can be used beneficially to enhance the synergies of organizational knowledge sharing.

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Social Media Project Microblogging Policies 196

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time.

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Content How To Tumblr UGC 60

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Hence Glossier has been able to establish themselves as not just another cosmetics company, but as a “ socially-driven beauty brand ”. The Launch Pad.

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Social Media Hashtag Instagram Meme 141

Writtent Blog

JULY 6, 2016

44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort. In general, 60% of digital shoppers feel more positive about a company after getting acquainted with its website and/or blog reviews. Image Credit: eMarketer. Image Credit: Econsultancy. Image Credit: eMarketer.

Strategy 83

Strategy Hubspot B2B Blogger 83

Writtent Blog

FEBRUARY 20, 2014

Old-Fashioned Serials. Company Manifesto. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear? Create some fun social media content “through the eyes” of your company’s unique representative. Why not create a likeable brand hero and share their story in installments? Employee Mascot.

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Content Marketing Screencast Tumblr 104

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Neither the tweet or the follow up direct message was responded to in a timely fashion. A lot of big companies I try to engage with don’t want to talk back. I love Twitter and like to engage,chat and do business.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

ProBlogger

OCTOBER 31, 2013

The plug-in can publish nicely formatted messages to your Facebook, Twitter, Google+, Blogger, LiveJournal, Delicious, Diigo, Stumbleupon, LinkedIn, Pinterest, Plurk, VKontakte, WordPress, and Tumblr accounts. A lot of these sites tend to be very product or fashion focused. Can be time consuming working through the list. Alternatives.

Tips 50

Tips Bookmarklet Directory URL 50

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Later

JULY 10, 2019

As someone who now helps run a company I am dedicated to creating a space where it is safe to express your emotions, but I know that expressing any emotion that brings us to tears (pain, sadness, grief, overwhelm and yes, joy) can still be very awkward when done at work (or any public space for that matter). Take @aerie for example.

Trends 85

Trends Instagram Feed Feedly 85

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Marketing with Tumblr and Triberr. by QuickBooks.

Social Media 245

Social Media Tumblr Marketing B2B 245

ProBlogger

DECEMBER 30, 2011

Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Little Web Giants

NOVEMBER 4, 2014

Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Company, Organization or Institution. Shopping and fashion. Dustin Moskovitz. Chris Hughes. Mark Zuckerberg. Net Income. Demographics. 82% in the U.K.

Social Media 47

Social Media Facebook Marketing CPM 47

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Fair enough Reply Domenick December 15, 2009 at 7:18 pm I totally agree with you Tamar, I actually think SEO is easier than Social Media Marketing because of the ability to find out what works and what doesn’t in a more timely fashion than actually having to build a relationship in hopes of getting a sale or providing a service.

SEO 178

SEO Social Media Marketing Digg 178

ProBlogger

JANUARY 28, 2014

On one of my first blogs, I asked a new tea company over Facebook to send me samples for review. Offer your knowledge of Blogger, Tumblr or WordPress to an up and coming blogger, then charge a fair consultancy fee. Haul fashion products with multimedia videos. Be a blog consultant for a friend. Got friends who admire your work?

Adsense 43

Adsense Domain Name eBook Blogger 43

Little Web Giants

NOVEMBER 4, 2014

Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site. Company, Organization or Institution. Shopping and fashion. Dustin Moskovitz. Chris Hughes. Mark Zuckerberg. Net Income. Demographics. 82% in the U.K.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

OCTOBER 25, 2018

It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. Tumblr – 642 million MUVs. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more.

Sites 111

Sites Social Media Brands Tumblr 111

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply. I write about social media , people, not about beer bongs.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

WordPress SEO: Definitive Guide to High Rankings for Your Blog is written by WordPress optimization expert and coder Joost de Valk and gives you some great tips on how to use WordPress in a search engine friendly fashion. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

NOVEMBER 20, 2015

With Blogger and Tumblr, the total audience is much larger. In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. On WordPress blogs alone, over 409 million people view more than 20.4 billion pages each month. video, streaming, Snapchat, etc.),

Advertising 60

Advertising Data Collaboration Blogger 60

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

MARCH 21, 2013

As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. Featuring the brand’s iconic logo and the phrase, “Be Bright,” Gap’s Tumblr site was created in conjunction with SXSW.

Activities 121

Activities Tumblr Fashion Curation 121

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 204

Statistics Social Media B2B Marketing 204